<p>In this episode, I talk with <strong>Anna Borbotko</strong>, product marketer turned enablement leader at <strong>TomTom</strong>. Anna’s career is anything but linear — from dreaming of becoming a journalist, to procurement, to product marketing, and now enablement. Along the way, she has built a strong presence on LinkedIn and launched her own newsletter, <em>Product Marketing Pulse</em>.</p><p><br /></p><p>We dive into the future of work, the skills that really matter, and why creating your own intellectual property will define careers in the years ahead.</p><p><br /></p><p><strong>What we talked about:</strong></p><p><br /></p><ul><li>How Anna got her role at TomTom during COVID thanks to “the click” with her hiring manager.</li><li>Why she looks beyond hard skills when hiring, and what she really pays attention to in junior candidates.</li><li>The unusual interview question she asks everyone: <em>“If you see a wall in front of you, what would you do?”</em></li><li>Why product launches aren’t where the real value lies — and why the post-launch phase matters more.</li><li>How TomTom successfully pivoted from B2C to B2B and what it means for product marketers.</li><li>The shift from “skilled labor” to <strong>intellectual property</strong> — and why the future belongs to those who turn their knowledge into scalable assets.</li><li>Why Anna doesn’t believe in traditional training, and how she’s building a framework for enablement that focuses on learning by doing.</li><li>How building visibility on LinkedIn (even without a big strategy) led to speaking invites, collaborations, and new opportunities.</li><li>Why consistency and presence matter more than going viral.</li><li>Anna’s perspective on AI, why she calls herself a “dinosaur” in adoption, and how she sees enablement evolving into managing AI agents.</li></ul><p><br /></p><p><strong>One of my favorite quotes from Anna:</strong></p><p><br /></p>“Careers are jungle gyms, not ladders. The winners will be those who keep adapting.”<p><br /></p><p>📌 <strong>Connect with Anna:</strong></p><p><br /></p><ul><li>LinkedIn: <a href="https://www.linkedin.com/in/annaborbotko/" rel="noopener noreferrer nofollow">https://www.linkedin.com/in/product-marketing-amsterdam/</a></li><li>Newsletter: ex Product Marketing Pulse, now rebranded as Lines &amp; Leaps. (https://www.linkedin.com/newsletters/7037060648253431809/)</li></ul><p><br /></p><p>If you’re interested in product marketing, enablement, or simply how to future-proof your career in the age of AI, this is an episode you don’t want to miss.</p>