<p>In this episode, I’m joined by <a rel="noopener noreferrer nofollow" target="_blank"><b>Silvia Román</b></a>, Senior Product Marketing Manager at <a rel="noopener noreferrer nofollow" href="http://Booking.com" target="_blank">Booking.com</a> and leadership mentor, for a deep and practical conversation on product marketing, leadership, and influence without authority.</p><p></p><p>Silvia shares her journey from Latin America to Amsterdam, from marketing generalist to product marketing leader, and how working inside a global company shaped her approach to leadership, growth, and inclusion.</p><p></p><p>We explore what product marketing really looks like inside a large organization like <a rel="noopener noreferrer nofollow" href="http://Booking.com" target="_blank">Booking.com</a>, especially on the B2B and B2B2B side, and why the true value of product marketing sits at the intersection of product, market, and commercial teams.</p><p></p><p>A big part of the conversation focuses on leadership. Silvia breaks down what it means to influence without authority, how trust and self-awareness outperform hierarchy, and why leadership is fundamentally about relationships, not titles.</p><p></p><p>This episode is packed with practical frameworks, real-world examples, and actionable advice on:</p><p></p><ul><li>Product marketing at scale in global organizations</li><li>Influence without authority and stakeholder management</li><li>Leading diverse and international teams</li><li>Building a realistic personal development plan</li><li>Managing underperformance with empathy and clarity</li><li>The difference between leadership and mentorship</li></ul><p></p><p></p><p>Silvia also shares insights from her leadership programs and mentoring work, designed to help new and aspiring managers build confidence and lead with intention.</p><p></p><p>This episode is for product marketers, leaders, and anyone navigating growth, leadership, and complexity inside modern organizations.</p>