<p>A company can lose visibility overnight without doing anything wrong. Search has changed.</p><p>On The Brand Revivalist® podcast, LaTricia Morris sits down with Jimi Gibson, Vice President at Thrive Internet Marketing Agency, to break down what is happening as Google removes the “10 blue links,” AI Overviews expand, and more searches end without a click. </p><p>We talk about why business owners are seeing traffic drop, how AI tools like ChatGPT and Gemini are changing discovery, and what it takes to stay visible when the rules are being rewritten in real time.</p><p>Jimi shares Thrive’s research across 2,400 queries and 400 businesses, including a stat that should get every founder’s attention: nearly half of business owners were effectively invisible in AI-driven search. We also unpack why AI models tend to trust people over logos, how executive visibility impacts trust and deal size, and what you can do in a 30-day sprint to tighten your brand signals, clean up your profiles, and stop confusing both humans and machines.</p><p>In this conversation, we cover:</p><ul><li>Why organic search is dropping and what “zero-click” really means</li><li>How AI models pull from training data and live retrieval (the “pizzeria effect”)</li><li>Why “invisible owners create invisible companies”</li><li>The business case for executive visibility and personal brand in the AI era</li><li>Where AI is looking for signals (LinkedIn, YouTube, reviews, third-party validation)</li><li>A simple content framework you can use all year (the five-finger method)</li><li>What to prioritize in your first 30 days to regain traction</li></ul><p></p><p>Get the Business Visibility Index report and 30-day email series:<br /><a rel="noopener noreferrer nofollow" href="https://businessvisibilityindex.com" target="_blank"><b>https://businessvisibilityindex.com</b></a></p><p>Connect with Jimi Gibson:<br />LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/jimi-gibson/" target="_blank"><b>https://www.linkedin.com/in/jimi-gibson/</b></a><br />Thrive Internet Marketing Agency: <a rel="noopener noreferrer nofollow" href="https://thriveagency.com" target="_blank"><b>https://thriveagency.com</b></a></p><p>Subscribe for more conversations on building a brand and business you genuinely love.</p>