Bísness School

If somebody could name a quintessential symbol of Mexican gastronomy, that ingredient would be salsa. Whether it’s hot sauce, salsa verde or habanero, salsas help enhance the flavor of many Mexican traditional recipes by adding depth, and most commonly, spice to the food. So when Hector Saldivar moved from Mexico to CA, he realized salsa options at U.S. grocery stores didn’t resemble the flavors he was used to growing up in Monterrey. Inspired by his mother’s traditional recipes, Hector decided to launch Tía Lupita, a brand of healthier Mexican-inspired food products that includes hot sauces, tortilla chips, tortillas, and salsas. Today, Tía Lupita products are available in over 4,000 retail locations across the country, including Whole Foods, Target and Walmart.

This episode was produced by Miguel Estrada. It was edited by James Jeffrey.

They represent the most expensive women’s soccer player in history, are responsible for the biggest contract in NWSL soccer history and have 41 clients who’ve played in the World Cup. TMJ, formerly known as The Marketing Jersey, wants you to know that they are the heart and soul of women’s soccer. But it wasn’t always that way. When Guillermo Zamarripa started TMJ in 2014, there were zero training facilities dedicated exclusively to women’s soccer, the average National Women’s Soccer League salary was between $6,000 and $23,000, and agents willing to represent female soccer players were hard to find. Guillermo joins Bísness School to explain why he decided to carve a career in a field that had little money, how he and his co-founder Oscar González bootstrapped the first seven years of the business and what he sees as the future of women’s soccer in the United States.