Atlas Bars founder James Oliver shares how he built a nutrition company from scratch after starting with a problem in his own diet.In this episode of Coffeez for Closers, James explains how a search for clean, real food protein bars led him to create his own product from his kitchen before traveling abroad.What began as a personal solution eventually became Atlas Bars, a brand focused on real food ingredients, high protein, and low sugar nutrition.In this conversation we discuss:• Why most protein bars are overly processed • Building a food startup from scratch • The challenge of scaling a product made with real ingredients • Driving Uber to fund the first production run • Lessons from launching in a competitive industryFor entrepreneurs, founders, and anyone building a product company, this episode highlights the persistence required to turn an idea into a real business.Hosted by Joseph Shalaby Coffeez for Closers Advertising Inquiries: <a href='https://redcircle.com/brands'>https://redcircle.com/brands</a> Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

<description>&lt;p&gt;&lt;strong&gt;Atlas Bars founder James Oliver shares how he built a nutrition company from scratch after starting with a problem in his own diet.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;In this episode of Coffeez for Closers, James explains how a search for clean, real food protein bars led him to create his own product from his kitchen before traveling abroad.&lt;/p&gt;&lt;p&gt;What began as a personal solution eventually became Atlas Bars, a brand focused on real food ingredients, high protein, and low sugar nutrition.&lt;/p&gt;&lt;p&gt;In this conversation we discuss:&lt;/p&gt;&lt;p&gt;• Why most protein bars are overly processed&lt;/p&gt;&lt;p&gt; • Building a food startup from scratch&lt;/p&gt;&lt;p&gt; • The challenge of scaling a product made with real ingredients&lt;/p&gt;&lt;p&gt; • Driving Uber to fund the first production run&lt;/p&gt;&lt;p&gt; • Lessons from launching in a competitive industry&lt;/p&gt;&lt;p&gt;For entrepreneurs, founders, and anyone building a product company, this episode highlights the persistence required to turn an idea into a real business.&lt;/p&gt;&lt;p&gt;Hosted by Joseph Shalaby&lt;/p&gt;&lt;p&gt; Coffeez for Closers&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;Advertising Inquiries: &lt;a href='https://redcircle.com/brands'&gt;https://redcircle.com/brands&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Privacy &amp; Opt-Out: &lt;a href='https://redcircle.com/privacy'&gt;https://redcircle.com/privacy&lt;/a&gt;</description>

Coffeez for Closers with Joe Shalaby

From Uber Driver to Nutrition Founder | James Oliver Built Atlas Protein Bars

From Uber Driver to Nutrition Founder | James Oliver Built Atlas Protein Bars

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