Lead scoring is BS.At least that's what I thought before talking to Jon Farah.Here's the thing - I've seen too many companies do this: Marketing teams sit in a room. "Website visit = 1 point. eBook download = 10 points. Demo request = 50 points."Why those numbers? Because they “sound good.” 🤷‍♂️Then sales gets these "qualified" leads and goes... "Why am I calling someone who never asked for a demo?"But Jon just changed my mind.He showed me how one of his clients converts 20% of top-of-funnel leads into sales-ready leads.The difference?Most companies only track fitness scoring (job title, company size). Jon adds engagement scoring across multiple channels:Email opens and clicksPage visits (weighted differently - homepage ≠ demo page)Social signals via Phantom Buster AppLead magnet downloadsThen here's where it gets interesting:Instead of one generic nurture sequence, they create personalized journeys.Downloaded a lead magnet? You get educational content about the problem. Visited the demo page 3 times? You get competitive comparisons and some "why us" content.They even have a whole stage for lost opportunities. That 80% who didn't close? They get re-engaged with relevant content. Jon believes you can squeeze an extra 5% back into the pipeline this way.Yea, I'm definitely implementing this for Chosenly someday 😏Hosted on Ausha. See ausha.co/privacy-policy for more information.