<description>&lt;p&gt;2x engagement. 7x meetup turnout. &lt;/p&gt;&lt;p&gt;All from simply asking people to pay!&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Most people worry that monetizing a community will kill engagement.&lt;br&gt;Harsh proved the opposite.&lt;/p&gt;&lt;p&gt;He added a small membership fee, and in just 2 weeks:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;Engagement doubled&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Webinar attendance spiked&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;IRL meetups jumped from 20 people to 150+&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;All because people actually had skin in the game&lt;/p&gt;&lt;p&gt;This did not involve any massive research project.&lt;br&gt; He just surveyed 20 members, asked why they &lt;em&gt;would&lt;/em&gt; or &lt;em&gt;wouldn’t&lt;/em&gt; pay, and used that to shape the offer.&lt;/p&gt;&lt;p&gt;“Once people started paying, they started showing up, because now it felt premium. Simple as that.”&lt;/p&gt;&lt;p&gt;If you’re running a community and afraid to charge for it, this episode will change your mind.&lt;/p&gt;&lt;br/&gt;&lt;p&gt;Hosted on Ausha. See &lt;a href="https://ausha.co/privacy-policy"&gt;ausha.co/privacy-policy&lt;/a&gt; for more information.&lt;/p&gt;</description>

TLDR: The B2B SaaS Growth Podcast Recording

Ishaan Shakunt (Founder @ Spear Growth)

2x engagement, 7x RSVPs, With Monetization: Harsh @ SaaStock

JUL 10, 202545 MIN
TLDR: The B2B SaaS Growth Podcast Recording

2x engagement, 7x RSVPs, With Monetization: Harsh @ SaaStock

JUL 10, 202545 MIN

Description

2x engagement. 7x meetup turnout. All from simply asking people to pay!Most people worry that monetizing a community will kill engagement.Harsh proved the opposite.He added a small membership fee, and in just 2 weeks:Engagement doubledWebinar attendance spikedIRL meetups jumped from 20 people to 150+All because people actually had skin in the gameThis did not involve any massive research project. He just surveyed 20 members, asked why they would or wouldn’t pay, and used that to shape the offer.“Once people started paying, they started showing up, because now it felt premium. Simple as that.”If you’re running a community and afraid to charge for it, this episode will change your mind.Hosted on Ausha. See ausha.co/privacy-policy for more information.