31. How This Creative Mom Built a Thriving Calligraphy Business with Relationship Marketing with Jen Bowen of She Made It Like That
JUN 10, 202558 MIN
31. How This Creative Mom Built a Thriving Calligraphy Business with Relationship Marketing with Jen Bowen of She Made It Like That
JUN 10, 202558 MIN
Description
What does it really look like to grow a thriving creative business while raising a family, managing a full client roster, and staying true to yourself?In this episode, we’re joined by Jen Bowen of She Made It Like That—calligrapher, engraver, and live event artist. Since starting her calligraphy business in 2020, Jen has gone from taking on her first wedding project to becoming a sought-after artist known for her genuine client relationships, polished brand, and community-first approach.Whether you're a new calligrapher wondering how to get clients or a seasoned creative balancing motherhood and entrepreneurship, Jen shares real-life insights on building a calligraphy business that’s both profitable and sustainable.We’re diving into:How Jen used relationship marketing to book her first clients and grow her brandThe power of networking, vendor connections, and in-person events for live artistsInvesting in yourself vs. DIYing your businessHow to balance motherhood and entrepreneurship without burning outEncouragement for creative business owners at every stage of the journey 🔗 Links to resources mentioned in this episode:Connect with Jen on Instagram, LinkedIn, or her websiteEducational investments that Jen recommends include:Pro Wedding Calligrapher Course - start learning with the Free MasterclassThe Craft AcademyLuxury Lettering 101Sam Jacobson's Sway Mastermind Listen to other Calligraphy Biz Corner episodes mentioned:Text us a question to answer on a future episode!🎉 Ready to unlock your client experience superpower? Take Alane’s FREE Client Experience Archetype Quiz and discover the style that makes your service unforgettable—and wildly marketable. It’s fast, fun, and freakishly accurate 🤩 TAKE THE QUIZ HERE and meet the version of you your business has been waiting for!Support the show👩💻 Learn From Us: Start Your Profitable Calligraphy Business - Join Shaochen's Free Masterclass Ready to find your business superpower? Take Alane's Client Experience Archetype Quiz to discover your signature style for serving clients — and how to make more money doing it 💸 → Start the Quiz! Download our free tech guide for the programs you need to run your business 👯♀️ Follow Us: Follow Calligraphy Biz Corner on Instagram Follow Alane on Instagram Follow Shaochen on Instagram Visit our website