In episode one of season three of So, now what? two Gates Cambridge Scholars debate how to lead ethically in unethical times.Reham and Amy explore with host Catherine Galloway the challenges and opportunities presented by AI and social media, emphasising the importance of community empowerment, ethical practices and the role of creatives in shaping a better future. The conversation, the first in a series of five episodes focused on leadership, highlights the need for transparency, human dignity and the potential for technology to serve the underrepresented, while also addressing the complexities of moderation and resistance in digital spaces.Amy Zhang [2011] and Reham Hosny [also known as Reham Aboud - 2025] debate ethical leadership in the context of rapidly evolving technology and argue that we must prioritise human dignity and rights in technology development, including exploring alternative social media platforms.TakeawaysEthical leadership is crucial in today's global disorder.AI can empower underrepresented communities.Community engagement is essential for ethical moderation.Social media platforms are evolving with new opportunities.Creatives play a vital role in envisioning a better future.We must prioritize human dignity and transparency in technology.Resistance can take many forms, including creative expression.We have agency in our use of social media platforms.Supporting ethical leaders is necessary for positive change.The future of technology depends on inclusive and ethical practices.Chapters00:00 Introduction to Ethical Leadership05:53 Defining Ethical Leadership in Technology12:07 AI as a Tool for Empowerment18:10 Social Media: Opportunities and Challenges24:01 Moderation and Community Engagement30:11 The Role of Creatives in Ethical Leadership34:00 Conclusion and Call to Action