Ep. 448 Today's Peep Pops A Top To Schlitz, Why Schlitz Beer is Disappearing, Nostalgia Hits Hard With Memorable Ads & Jingles of Brands "Slip Sliding Away"
Schlitz is disappearing, and it feels weirdly personal. A beer that once dominated bars, ballgames, and TV commercials is being discontinued after 177 years, and we sit with what that says about American business, taste, and memory. We dig into the details behind Pabst Brewing Company putting Schlitz Premium on hiatus, including the final “farewell batch” brewed through Wisconsin Brewing Company using a recipe reconstructed from 1948 brewing logs, back when Schlitz was the top-selling beer in...