<description>&lt;p&gt;&lt;em&gt;“Reminding ourselves that, that commerce is not the same thing as capitalism. Buying and selling things is a really old thing that human beings have been doing for way longer than capitalism has existed.”&amp;nbsp;  &lt;/em&gt;&lt;/p&gt;&lt;p&gt;Today's episode features anti-capitalist business coach &lt;a href="https://www.bearcoaches.com/" rel="noopener noreferrer" target="_blank"&gt;Bear Hebert&lt;/a&gt; (they/them). We explore Bear's definition of capitalism as exploitation for profit and discuss principles for running an anti-capitalist business. We examine manipulative tactics often used by entrepreneurs and consider more justice-oriented alternatives.&lt;/p&gt;&lt;p&gt;Bear and I discuss the pressure to have an "ideal" business and how to align money-making with our values. With over 20 years in social justice work, Bear brings insights as both a radical business coach and educator, highlighting how capitalism intersects with white supremacy and patriarchy.&lt;/p&gt;&lt;p&gt;&lt;em&gt;Check out the episode page for the transcript and the full list of the resources mentioned in this episode: &lt;/em&gt;&lt;a href="https://widerroots.com/11" rel="noopener noreferrer" target="_blank"&gt;&lt;em&gt;https://widerroots.com/11&lt;/em&gt;&lt;/a&gt;&lt;em&gt;&amp;nbsp;&lt;/em&gt;&lt;/p&gt;&lt;h2&gt;⭐ Key moments&lt;/h2&gt;&lt;ul&gt;&lt;li&gt;03:57 - How Bear got politicized&lt;/li&gt;&lt;li&gt;10:11 - What makes us feel gross about marketing&lt;/li&gt;&lt;li&gt;18:46 - Authentic alternatives to manipulative marketing tactics&lt;/li&gt;&lt;li&gt;28:44 - Debunking the myth of the perfect dream job&lt;/li&gt;&lt;li&gt;33:47 - Rethinking niching from an anti-capitalist lens&lt;/li&gt;&lt;li&gt;36:15 - Business as a garden, not a machine&lt;/li&gt;&lt;li&gt;43:37 - Key areas to integrate anti-capitalist values in your business&lt;/li&gt;&lt;li&gt;47:58 - Aligning business policies with anti-capitalist principles&lt;/li&gt;&lt;li&gt;52:18 - Bear's sources of nourishment&lt;/li&gt;&lt;li&gt;56:51 - Closing&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;h2&gt;📚 Resources &amp;amp; Links&lt;/h2&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://www.bearcoaches.com/" rel="noopener noreferrer" target="_blank"&gt;Bear Hebert, Radical Anti-Capitalist Business Coach&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://marketingforhippies.com/" rel="noopener noreferrer" target="_blank"&gt;Tad Hargrave, Marketing for Hippies&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://kellydiels.com/about/" rel="noopener noreferrer" target="_blank"&gt;Kelly Diels&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.ridefreefearlessmoney.com/about/" rel="noopener noreferrer" target="_blank"&gt;Hadassah Damien&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://alternateroots.org/" rel="noopener noreferrer" target="_blank"&gt;Alternate ROOTS&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://southernersonnewground.org/" rel="noopener noreferrer" target="_blank"&gt;Southerners on New Ground (SONG)&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://bookshop.org/a/19687/9781250056092" rel="noopener noreferrer" target="_blank"&gt;"Hild" by Nicola Griffith&lt;/a&gt; (book)&lt;/li&gt;&lt;li&gt;&lt;a href="https://bookshop.org/a/19687/9780060959470" rel="noopener noreferrer" target="_blank"&gt;bell hooks&lt;/a&gt; (reference to "power over power under" concept)&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;h2&gt;🌲 Follow the podcast&lt;/h2&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://widerroots.com/?utm_source=podcast_description" rel="noopener noreferrer" target="_blank"&gt;WiderRoots.com&lt;/a&gt; - Join the newsletter for more resources on personal and systemic transformation&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.instagram.com/widerrootspod/" rel="noopener noreferrer" target="_blank"&gt;@WiderRootsPod&lt;/a&gt; - Follow the podcast on Instagram to get a peek behind the scenes&lt;/li&gt;&lt;li&gt;&lt;a href="https://widerroots.com/review" rel="noopener noreferrer" target="_blank"&gt;Leave a rating and review&lt;/a&gt; on Apple Podcasts to help others find this show&lt;/li&gt;&lt;li&gt;Connect with Jeremy on &lt;a href="https://blanchardjeremy.com/?utm_source=widerroots" rel="noopener noreferrer" target="_blank"&gt;his coaching website&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;I’d love to hear how this episode resonated with you or any suggestions for future topics/guests. You can email me at &lt;a href="mailto:podcast@widerroots.com" rel="noopener noreferrer" target="_blank"&gt;podcast@widerroots.com&lt;/a&gt;.&lt;/p&gt;</description>

Wider Roots

Jeremy Blanchard

Building a business that resists capitalism (w/ Bear Hebert)

AUG 13, 202459 MIN
Wider Roots

Building a business that resists capitalism (w/ Bear Hebert)

AUG 13, 202459 MIN

Description

“Reminding ourselves that, that commerce is not the same thing as capitalism. Buying and selling things is a really old thing that human beings have been doing for way longer than capitalism has existed.”   

Today's episode features anti-capitalist business coach Bear Hebert (they/them). We explore Bear's definition of capitalism as exploitation for profit and discuss principles for running an anti-capitalist business. We examine manipulative tactics often used by entrepreneurs and consider more justice-oriented alternatives.

Bear and I discuss the pressure to have an "ideal" business and how to align money-making with our values. With over 20 years in social justice work, Bear brings insights as both a radical business coach and educator, highlighting how capitalism intersects with white supremacy and patriarchy.

Check out the episode page for the transcript and the full list of the resources mentioned in this episode: https://widerroots.com/11 

⭐ Key moments

  • 03:57 - How Bear got politicized
  • 10:11 - What makes us feel gross about marketing
  • 18:46 - Authentic alternatives to manipulative marketing tactics
  • 28:44 - Debunking the myth of the perfect dream job
  • 33:47 - Rethinking niching from an anti-capitalist lens
  • 36:15 - Business as a garden, not a machine
  • 43:37 - Key areas to integrate anti-capitalist values in your business
  • 47:58 - Aligning business policies with anti-capitalist principles
  • 52:18 - Bear's sources of nourishment
  • 56:51 - Closing

📚 Resources & Links


🌲 Follow the podcast


I’d love to hear how this episode resonated with you or any suggestions for future topics/guests. You can email me at [email protected].