“Reminding ourselves that, that commerce is not the same thing as capitalism. Buying and selling things is a really old thing that human beings have been doing for way longer than capitalism has existed.”   Today's episode features anti-capitalist business coach Bear Hebert (they/them). We explore Bear's definition of capitalism as exploitation for profit and discuss principles for running an anti-capitalist business. We examine manipulative tactics often used by entrepreneurs and consider more justice-oriented alternatives.Bear and I discuss the pressure to have an "ideal" business and how to align money-making with our values. With over 20 years in social justice work, Bear brings insights as both a radical business coach and educator, highlighting how capitalism intersects with white supremacy and patriarchy.Check out the episode page for the transcript and the full list of the resources mentioned in this episode: https://widerroots.com/11 ⭐ Key moments03:57 - How Bear got politicized10:11 - What makes us feel gross about marketing18:46 - Authentic alternatives to manipulative marketing tactics28:44 - Debunking the myth of the perfect dream job33:47 - Rethinking niching from an anti-capitalist lens36:15 - Business as a garden, not a machine43:37 - Key areas to integrate anti-capitalist values in your business47:58 - Aligning business policies with anti-capitalist principles52:18 - Bear's sources of nourishment56:51 - Closing📚 Resources & LinksBear Hebert, Radical Anti-Capitalist Business CoachTad Hargrave, Marketing for HippiesKelly DielsHadassah DamienAlternate ROOTSSoutherners on New Ground (SONG)"Hild" by Nicola Griffith (book)bell hooks (reference to "power over power under" concept)🌲 Follow the podcastWiderRoots.com - Join the newsletter for more resources on personal and systemic transformation@WiderRootsPod - Follow the podcast on Instagram to get a peek behind the scenesLeave a rating and review on Apple Podcasts to help others find this showConnect with Jeremy on his coaching websiteI’d love to hear how this episode resonated with you or any suggestions for future topics/guests. You can email me at [email protected].