Podcast Guru LogoPodcast Guru LogosearchSearchDiscoverMy Podcasts
Apple App Store BadgeGoogle Play Badge
sign-inSign In
menu
close
sign-inSign In
Discover
My Podcasts
Apple App Store Badge
Google Play Badge
<description>&lt;p&gt;It’s no secret the media business, which has long relied on advertising revenue, is in crisis. It’s not a stretch to imagine that few if any of the major TV networks, newspapers and magazines - the old guard bedrocks of U.S. media - will survive into the next decade. BCG’s Neal Zuckerman imagines a world where every business has a Chief Content Officer. From health insurers to snack-food companies, companies are creating their own content to entertain and educate their customers. Zuckerman also explores the future of on-demand streaming and how the news business could survive and even thrive.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Learn More:&lt;/strong&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Neal Zuckerman: &lt;a href="https://on.bcg.com/4k6uj5i" rel="noopener noreferrer" target="_blank"&gt;https://on.bcg.com/4k6uj5i&lt;/a&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;BCG Media and Entertainment Industry: &lt;a href="https://on.bcg.com/3QoGKfi" rel="noopener noreferrer" target="_blank"&gt;https://on.bcg.com/3QoGKfi&lt;/a&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Why Video Streamers Need to Rebundle: &lt;a href="https://on.bcg.com/415I5fJ" rel="noopener noreferrer" target="_blank"&gt;https://on.bcg.com/415I5fJ&lt;/a&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Content Creation Is Key to Marketing Success &lt;a href="https://www.youtube.com/watch?v=475zs6pf8nI" rel="noopener noreferrer" target="_blank"&gt;https://www.youtube.com/watch?v=475zs6pf8nI&lt;/a&gt;&lt;/p&gt;&lt;br/&gt;&lt;br/&gt;This podcast uses the following third-party services for analysis: &lt;br/&gt;&lt;br/&gt;Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp</description>

Imagine This...

Boston Consulting Group BCG

When Traditional Advertising Is Dead

FEB 18, 202533 MIN
Imagine This...

When Traditional Advertising Is Dead

FEB 18, 202533 MIN

Description

It’s no secret the media business, which has long relied on advertising revenue, is in crisis. It’s not a stretch to imagine that few if any of the major TV networks, newspapers and magazines - the old guard bedrocks of U.S. media - will survive into the next decade. BCG’s Neal Zuckerman imagines a world where every business has a Chief Content Officer. From health insurers to snack-food companies, companies are creating their own content to entertain and educate their customers. Zuckerman also explores the future of on-demand streaming and how the news business could survive and even thrive. 

 

Learn More: 

Neal Zuckerman: https://on.bcg.com/4k6uj5i 

BCG Media and Entertainment Industry: https://on.bcg.com/3QoGKfi 

Why Video Streamers Need to Rebundle: https://on.bcg.com/415I5fJ 

Content Creation Is Key to Marketing Success https://www.youtube.com/watch?v=475zs6pf8nI



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp