<p>In the episode we look at how 2 very different, diametrically opposed men came together and built a tiny Canadian wireless company into a huge success, and in doing so transformed the way people did business.</p>
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<p>And Blackberrys weren’t just transformative, they were loved. </p>
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<p>The company was just hitting its stride when the rug was pulled from underneath them by Steve Jobs with the launch of the iPhone in 2007. </p>
<p>But as always, what’s really interesting here are the main characters involved, how they built up the company, the pitfalls they encountered but also the nuances- it’s not as straightforward as you’d think- for example did you know that the iPhone captured just 1% of the smartphone market in its first full year, and that the iPhone wasn’t even the best selling phone at Christmas 2008, it was outsold by a Blackberry. And indeed Blackberry kept growing and reached its peak 4 years after the launch of the iPhone- this is a cracking story and I hope you enjoy it. </p>
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