Inside Google Ads with Jyll Saskin Gales
Inside Google Ads with Jyll Saskin Gales

Inside Google Ads with Jyll Saskin Gales

Jyll Saskin Gales

Overview
Episodes

Details

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? Inside Google Ads is hosted by Jyll Saskin Gales, a seasoned Google Ads Coach with over a decade of Google Ads experience, including 6 years working at Google. 

Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more. Plus, test your skills with a new Insider Challenge at the end of every episode.

Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.

Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads

Recent Episodes

How to launch a new product with Google Ads
NOV 28, 2024
How to launch a new product with Google Ads
In this special episode of Inside Google Ads, host Jyll Saskin Gales gives listeners a sneak peek at her forthcoming weekly Google Ads newsletter, "The Insider." She shares the first issue, which focuses on how to launch a new product with Google Ads, using a real-life client example for illustration.Jyll emphasizes the importance of a two-pronged approach: a search-based strategy targeting relevant keywords, and an audience-based strategy targeting specific customer profiles. She also highli...
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7 MIN
Should you manage your own Google Ads or hire an agency?
NOV 21, 2024
Should you manage your own Google Ads or hire an agency?
Should you manage your Google Ads yourself or hire an agency? In Episode 43 of Inside Google Ads, host Jyll Saskin Gales explores the pros and cons of each option, emphasizing the importance of factors like time, budget, and campaign complexity. She also shares insights into red flags to watch out for when hiring an agency, including dubious claims about proprietary technology and account ownership.Key Topics:DIY vs. Agency management for Google AdsTime and budget considerationsRed flags when...
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12 MIN
Will Maximize Conversions bidding inflate my CPCs?
NOV 14, 2024
Will Maximize Conversions bidding inflate my CPCs?
It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles common objections and misconceptions around AI-powered bidding, emphasizing that while Smart Bidding may have short-term drawbacks, it ultimately delivers better results in terms of conversions, ROAS, or customer acquisition cost.Key Smart Bidding topics discussed:Manual bidding vs. Smart Bidding for brand search campaignsMaxim...
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10 MIN
Should you run Search and Performance Max together?
NOV 7, 2024
Should you run Search and Performance Max together?
Let's talk about how to pair different aspects of Google Ads for better results. In Episode 41 of Inside Google Ads, host Jyll Saskin Gales answers three of your burning questions about how different Google Ads features interact together.We're talking about:Search & Performance Max: Power Pair?Search & Retargeting: Is RLSA still a valid Google Ads strategy?Impression Share & Budget: How to increase or decrease visibilityTune in for your weekly dose of Google Ads strategy, tactics ...
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13 MIN
How to optimize a Google Shopping campaign
OCT 31, 2024
How to optimize a Google Shopping campaign
In this special Halloween episode of Inside Google Ads, we're diving into a real-life Google Ads account – with the client's permission, of course! Host Jyll Saskin Gales, a Google Ads Coach, gives you a spooky peek behind the curtain, where we uncover the secrets to optimizing a Shopping campaign. She'll share how she and her client took a struggling campaign and transformed it into a profitable machine, using a fun little system of "Heroes, Kitties, and Doggies" to categorize products.This ...
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15 MIN