<p>♻️ This is a replay episode originally aired on February 26, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️</p><p>Let’s dive into the strategies and methods used in the Semrush case study email, featured in <a href="http://nikkielbaz.com/podcast/email-teams" rel="nofollow">Episode 36</a>.</p><p><strong>Ideas you don’t want to miss</strong></p><p>(02:58) <strong>Takeaway #1</strong>: Use 1-off communications as a testing playground</p><p>(04:15) <strong>Takeaway #2</strong>: Don’t just collect data, use it too</p><p>(05:27) <strong>Takeaway #3</strong>: Make room for the crazy</p><p>(05:51) <strong>Takeaway #4</strong>: Share, collaborate, and build in public</p><p>(06:08) <strong>Takeaway #5</strong>: Change up the sender name and branded elements to create a pattern interrupt</p><p>(08:05) <strong>Takeaway #6</strong>: Tap into your teams for insights</p><p>(09:05)<strong> Takeaway #7:</strong> First strategy, then copy</p><p><strong>Links from this episode</strong></p><p><a href="https://litmus.com/checklist/public/F4rKJqyjQeqASu7v" rel="nofollow">Take a look at the emails we featured in Ep. 36</a></p><p>Explore more on how teams vs. customers view brands in our episode with <a href="https://nikkielbaz.com/podcast/bitly-holiday-emails/" rel="nofollow">Bit.ly</a></p><p>Plan more effective emails with my <a href="http://nikkielbaz.com/email-playbooks" rel="nofollow">Ecomm Playbooks</a> or <a href="https://nikkielbaz.thrivecart.com/saas-success-pack/" rel="nofollow">SaaS Success Pack</a></p><p>Follow Nikki on <a href="https://www.linkedin.com/in/nikkielbaz" rel="nofollow">LinkedIn</a></p><p>Get Nikki&#39;s email musings at ⁠nikkielbaz.com/subscribe ⁠</p><p>Let me know what you thought about the episode by emailing <a href="mailto:[email protected]" rel="nofollow">[email protected]</a></p><p><strong>Subscribe to Email Swipes and never miss another episode</strong></p><p><a href="https://podcasts.apple.com/us/podcast/email-swipes/id1728740510" rel="nofollow">Apple Podcasts</a></p><p><a href="https://open.spotify.com/show/7haXM58Bl6BiSoaQhnXXFG" rel="nofollow">Spotify</a></p><p><a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMzEwMzMwLnJzcw" rel="nofollow">Google Podcasts</a></p><p>Or find on your <a href="https://www.notion.so/Licorice-com-c20c92363847469e8d63bfc5040cba0f?pvs=21" rel="nofollow">favorite podcast player</a></p>