<p>♻️ This is a replay episode originally aired on February 19, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️</p><p>What happens when you’re reviewing email performance and a team member suggests combining your two best emails? If you’re Taylor Raffa of Semrush, you agree – and develop a home run email that wins again and again across all products and price points.</p><p><strong>About our guest</strong></p><p>Taylor Raffa is the Mass Email Team Lead at Semrush, a leading SaaS platform for digital marketing. Her team crafts engaging newsletters, drives impactful campaigns, and fosters a strong culture of connection. With over a decade of international email marketing experience across diverse industries, Taylor has worked in the US, France, and now the Netherlands.</p><p><strong>Ideas you don’t want to miss</strong></p><p>(02:40) How Semrush (brilliantly) structures their email team</p><p>(05:12) The “wild idea” behind the template mosh</p><p>(09:15) The tangible and intangible results of this email combo</p><p>(11:18) The #1 factor Taylor thinks gave the email success</p><p>(07:15) The design elements and shifts that contributed to this email’s success</p><p>(19:06) How they&#39;ve adapted the email since – across multiple price points and products</p><p>(20:10) The brand that has Taylor “smelling the store” in her inbox</p><p><strong>Links from this episode</strong></p><p><a href="https://litmus.com/checklist/public/F4rKJqyjQeqASu7v" rel="nofollow">Take a look at the email we’re talking about today</a></p><p>Check out all the way-more-than-SEO offerings from <a href="https://www.notion.so/b0882615c53e456482031bd21aed6144?pvs=21" rel="nofollow">Semrush</a></p><p>Plan more effective campaigns with my <a href="http://nikkielbaz.com/email-playbooks" rel="nofollow">Promo and Launches Playbook</a> or with my <a href="https://nikkielbaz.thrivecart.com/email-masterclass-campaign-ideation/" rel="nofollow">Campaign Ideation Masterclass</a></p><p>Free consult when you sign up to Kit (formerly ConvertKit) using <a href="https://partners.kit.com/nikki" rel="nofollow">this affiliate link</a>. Terms and conditions <a href="https://eshlb8km.paperform.co/" rel="nofollow">here</a>.</p><p>Get sensory overload in your inbox when you subscribe to <a href="http://lush.com/" rel="nofollow">Lush’s</a> emails</p><p>Connect with Taylor on <a href="https://www.linkedin.com/in/taylorraffa/" rel="nofollow">LinkedIn</a></p><p>Follow Nikki on <a href="https://www.linkedin.com/in/nikkielbaz" rel="nofollow">LinkedIn</a></p><p>Get Nikki&#39;s email musings at <a href="http://xn--nikkielbaz-uj7e.com/subscribe" rel="nofollow">⁠nikkielbaz.com/subscribe</a> ⁠</p><p>Let me know what you thought about the episode by emailing <a href="mailto:[email protected]" rel="nofollow">[email protected]</a></p><p><strong>Subscribe to Email Swipes and never miss another episode</strong></p><p><a href="https://podcasts.apple.com/us/podcast/email-swipes/id1728740510" rel="nofollow">Apple Podcasts</a></p><p><a href="https://open.spotify.com/show/7haXM58Bl6BiSoaQhnXXFG" rel="nofollow">Spotify</a></p><p><a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMzEwMzMwLnJzcw" rel="nofollow">Google Podcasts</a></p><p>Or find on your <a href="https://www.notion.so/c20c92363847469e8d63bfc5040cba0f?pvs=21" rel="nofollow">favorite podcast player</a></p>