<p><strong>Shownotes:</strong></p><p>When SaaS companies raise their prices, the internet explodes – but why do some brands face massive backlash while others skate by unscathed? If you're Jess Haney, you don’t just follow the drama, you collect over a dozen pricing increase emails, analyze the social media storms that follow – and distill the patterns into a must-read report. From Canva's rollback to Kit's creator rebellion, discover what makes customers rage-quit versus grudgingly accept – and the three non-negotiables that could save your next price increase from becoming a PR disaster.</p><p><strong>About our guest</strong></p><p>Jess Haney is the founder and head strategist of Open Loop Studio — a lifecycle email agency for B2B SaaS companies with free trials who are ready to increase conversions and turn trial users into revenue.</p><p><strong>Ideas you don’t want to miss</strong></p><p>(4:45) Why companies should take social media price increase rants seriously – even if they seem overblown (6:34) The crucial (and easily reversible!) mistake that sends angry customers to social media (9:36) The only reality where brands get positive reactions to price increases – and how to spin that to your advantage (16:48) Jess's non-negotiable rules for price increase emails (hint: no-reply = no-no) (20:38) The Kajabi paradox: why a well-written email still generated massive complaints (24:42) What Jess swipes religiously (and it's not promotional emails)</p><p><strong>Links from this episode</strong></p><p>Take 76% off the complete email toolkit with our <a href="http://Nikkielbaz.com/black-friday" rel="nofollow">Black Friday Blowout Bundle</a>. And as an Email Swipes listener, you get an extra 10% off with coupon code 10OFFBFCM25!</p><p>Grab Jess's free <a href="https://openloopstudio.co/price-increase-emails-in-saas" rel="nofollow">Price Increase Email Report</a> to see what 10+ SaaS companies did right (and wrong) with their pricing announcements</p><p>Follow Jess on <a href="https://www.linkedin.com/in/jesshaneycopy/" rel="nofollow">LinkedIn</a> and <a href="https://www.youtube.com/@open-loop-studio" rel="nofollow">YouTube</a> or <a href="https://openloopstudio.co/contact" rel="nofollow">book a lifecycle call</a></p><p>Listen to <a href="https://nikkielbaz.com/podcast/winback-emails/" rel="nofollow">Ep. #30</a> with Rand Fishkin about SparkToro's intentional approach to customer communication</p><p>Revisit <a href="https://nikkielbaz.com/podcast/price-increase-emails/" rel="nofollow">Ep. # 42</a> for how I handled Detrack’s pricing increase email – and compare my approach to the insights Jess shared today</p><p>Get Nikki's email musings at nikkielbaz.com/subscribe </p><p>Let me know what you thought about the episode by emailing <a href="mailto:
[email protected]" rel="nofollow">
[email protected]</a></p><p><strong>Subscribe to Email Swipes and never miss another episode</strong></p><p><a href="https://podcasts.apple.com/us/podcast/email-swipes/id1728740510" rel="nofollow">Apple Podcasts</a></p><p><a href="https://open.spotify.com/show/7haXM58Bl6BiSoaQhnXXFG" rel="nofollow">Spotify</a></p><p><a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8yMzEwMzMwLnJzcw" rel="nofollow">Google Podcasts</a></p><p>Or find on your <a href="https://www.notion.so/Licorice-com-c20c92363847469e8d63bfc5040cba0f?pvs=21" rel="nofollow">favorite podcast player</a></p>
