Stop Overlooking TikTok. It’s Driving Your Future Listeners
DEC 10, 202554 MIN
Stop Overlooking TikTok. It’s Driving Your Future Listeners
DEC 10, 202554 MIN
Description
<p>TikTok may be driving a hot new wave of podcast discovery, and the statistics are tough to ignore. If short clips can send a song to the top of Spotify, imagine what they could do for a podcast when creators treat TikTok as a real discovery engine instead of a passive scroll. We also break down Libsyn’s new pricing and the growing move toward solo shows. Are folks ditching their co-hosts? Finally, we look at what a sudden surge in visibility really means for indie podcasters and why viral spikes rarely turn into loyal listeners. Sometimes the jump is exciting, but often it's just a flash in the pan.</p><p><strong>Episode Highlights:</strong></p><p>[02:30] Podcast Evaluation Series Announcement </p><p>[05:35] Listener Mail and Feedback </p><p>[08:33] Empowered Podcasting Conference Announcements </p><p>[13:59] Podcasting News and Statistics </p><p>[15:40] Upcoming Events and Meetups </p><p>[19:31] Spotify's Top Shared Episodes of 2025 </p><p>[27:05] Analyzing Podcast Popularity Trends </p><p>[27:50] Introducing the Weekly Business Bit </p><p>[30:41] Golden Globes Recognizes Podcasts </p><p>[33:18] iHeart Media's Guaranteed Human Label </p><p>[34:54] Rise of Solo Podcasts </p><p>[37:30] Omni Studio Supports Video Podcasting </p><p>[50:31] TikTok as a Podcast Discovery Platform </p><p><strong>Links & Resources: </strong></p><p>Join The Empowered Podcasting Facebook Group:</p><p><a href="https://www.facebook.com/groups/empoweredpodcasting"><u>www.facebook.com/groups/empoweredpodcasting</u></a></p><p>Empowered Podcasting Conference: </p><p><a href="http://www.eventbrite.com/e/empowered-podcasting-conference-tickets-1976757134803"><u>www.eventbrite.com/e/empowered-podcasting-conference-tickets-1976757134803</u></a></p><p>Libsyn Office Hours: </p><p><a href="https://podnews.net/event/libsyn-office-hours"><u>https://podnews.net/event/libsyn-office-hours</u></a></p><p>Podcast Expo Coupon Code: MARC for 10% off: </p><p><a href="https://podnews.net/event/podfest-expo-our-12th-annual-event"><u>https://podnews.net/event/podfest-expo-our-12th-annual-event</u></a></p><p>Meetup & Matchup Use code PMC for free entry: </p><p><a href="https://podnews.net/event/meetup-matchup-with-podcasters-speakers-and-authors-19"><u>https://podnews.net/event/meetup-matchup-with-podcasters-speakers-and-authors-19</u></a></p><p> iHeart Declares “Guaranteed Human,” Voices: </p><p><a href="https://bit.ly/4pogPnM"><u>https://bit.ly/4pogPnM</u></a></p><p>Solo Shows Are Taking Over, and Co-Hosts Are Becoming Endangered:</p><p><a href="https://bit.ly/4aFbdAT"><u>https://bit.ly/4aFbdAT</u></a></p><p>What Happens When An Indie Podcast Skirts Virality: </p><p><a href="https://bit.ly/4aIZZeJ"><u>https://bit.ly/4aIZZeJ</u></a></p><p>Podnews: </p><p><a href="http://www.podnews.net"><u>www.Podnews.net</u></a></p><p>Ralph Estep Is Seeking A Co-Host: </p><p><a href="https://www.facebook.com/share/p/1B8oYLvj7H/?mibextid=wwXIfr"><u>https://www.facebook.com/share/p/1B8oYLvj7H/?mibextid=wwXIfr</u></a></p><p>To Have Your Podcast Considered For Evaluation, Please Complete This Form: </p><p><a href="https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45U57S-XgoA/viewform"><u>https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45U</u></a></p><p>Preview of our Upcoming Evaluation Carefree Highway Revisited: </p><p><a href="https://www.podbean.com/ea/pb-j6vtj-1961b14"><u>https://www.podbean.com/ea/pb-j6vtj-1961b14</u></a></p><p>Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.</p><p>Join us LIVE every weekday morning at 7 am ET (US) on Clubhouse: <a href="https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w%E2%81%A0%E2%81%A0"><u> https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w</u></a></p><p>Or Join us on Chatter:<a href="https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481d"><u> https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481d</u></a></p><p>Live on YouTube: <a href="https://youtube.com/@marcronick%E2%81%A0"><u>https://youtube.com/@marcronick</u></a></p><p>Brought to you by<a href="http://ironickmedia.com/"><u> iRonickMedia.com</u></a> </p><p>Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!</p><p>--- Send in your mailbag question at:<a href="https://www.podpage.com/pmc/contact/"><u> https://www.podpage.com/pmc/contact/</u></a> or [email protected]</p><p>Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: </p><p><a href="https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b"><u>https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b</u></a><br></p>
![<p>TikTok may be driving a hot new wave of podcast discovery, and the statistics are tough to ignore. If short clips can send a song to the top of Spotify, imagine what they could do for a podcast when creators treat TikTok as a real discovery engine instead of a passive scroll. We also break down Libsyn’s new pricing and the growing move toward solo shows. Are folks ditching their co-hosts? Finally, we look at what a sudden surge in visibility really means for indie podcasters and why viral spikes rarely turn into loyal listeners. Sometimes the jump is exciting, but often it's just a flash in the pan.</p><p><strong>Episode Highlights:</strong></p><p>[02:30] Podcast Evaluation Series Announcement </p><p>[05:35] Listener Mail and Feedback </p><p>[08:33] Empowered Podcasting Conference Announcements </p><p>[13:59] Podcasting News and Statistics </p><p>[15:40] Upcoming Events and Meetups </p><p>[19:31] Spotify's Top Shared Episodes of 2025 </p><p>[27:05] Analyzing Podcast Popularity Trends </p><p>[27:50] Introducing the Weekly Business Bit </p><p>[30:41] Golden Globes Recognizes Podcasts </p><p>[33:18] iHeart Media's Guaranteed Human Label </p><p>[34:54] Rise of Solo Podcasts </p><p>[37:30] Omni Studio Supports Video Podcasting </p><p>[50:31] TikTok as a Podcast Discovery Platform </p><p><strong>Links & Resources: </strong></p><p>Join The Empowered Podcasting Facebook Group:</p><p><a href="https://www.facebook.com/groups/empoweredpodcasting"><u>www.facebook.com/groups/empoweredpodcasting</u></a></p><p>Empowered Podcasting Conference: </p><p><a href="http://www.eventbrite.com/e/empowered-podcasting-conference-tickets-1976757134803"><u>www.eventbrite.com/e/empowered-podcasting-conference-tickets-1976757134803</u></a></p><p>Libsyn Office Hours: </p><p><a href="https://podnews.net/event/libsyn-office-hours"><u>https://podnews.net/event/libsyn-office-hours</u></a></p><p>Podcast Expo Coupon Code: MARC for 10% off: </p><p><a href="https://podnews.net/event/podfest-expo-our-12th-annual-event"><u>https://podnews.net/event/podfest-expo-our-12th-annual-event</u></a></p><p>Meetup & Matchup Use code PMC for free entry: </p><p><a href="https://podnews.net/event/meetup-matchup-with-podcasters-speakers-and-authors-19"><u>https://podnews.net/event/meetup-matchup-with-podcasters-speakers-and-authors-19</u></a></p><p> iHeart Declares “Guaranteed Human,” Voices: </p><p><a href="https://bit.ly/4pogPnM"><u>https://bit.ly/4pogPnM</u></a></p><p>Solo Shows Are Taking Over, and Co-Hosts Are Becoming Endangered:</p><p><a href="https://bit.ly/4aFbdAT"><u>https://bit.ly/4aFbdAT</u></a></p><p>What Happens When An Indie Podcast Skirts Virality: </p><p><a href="https://bit.ly/4aIZZeJ"><u>https://bit.ly/4aIZZeJ</u></a></p><p>Podnews: </p><p><a href="http://www.podnews.net"><u>www.Podnews.net</u></a></p><p>Ralph Estep Is Seeking A Co-Host: </p><p><a href="https://www.facebook.com/share/p/1B8oYLvj7H/?mibextid=wwXIfr"><u>https://www.facebook.com/share/p/1B8oYLvj7H/?mibextid=wwXIfr</u></a></p><p>To Have Your Podcast Considered For Evaluation, Please Complete This Form: </p><p><a href="https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45U57S-XgoA/viewform"><u>https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45U</u></a></p><p>Preview of our Upcoming Evaluation Carefree Highway Revisited: </p><p><a href="https://www.podbean.com/ea/pb-j6vtj-1961b14"><u>https://www.podbean.com/ea/pb-j6vtj-1961b14</u></a></p><p>Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.</p><p>Join us LIVE every weekday morning at 7 am ET (US) on Clubhouse: <a href="https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w%E2%81%A0%E2%81%A0"><u> https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w</u></a></p><p>Or Join us on Chatter:<a href="https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481d"><u> https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481d</u></a></p><p>Live on YouTube: <a href="https://youtube.com/@marcronick%E2%81%A0"><u>https://youtube.com/@marcronick</u></a></p><p>Brought to you by<a href="http://ironickmedia.com/"><u> iRonickMedia.com</u></a> </p><p>Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!</p><p>--- Send in your mailbag question at:<a href="https://www.podpage.com/pmc/contact/"><u> https://www.podpage.com/pmc/contact/</u></a> or marc@ironickmedia.com</p><p>Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: </p><p><a href="https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b"><u>https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b</u></a><br></p>](https://us-central1-podcastguru-217d6.cloudfunctions.net/gcf_get_image?image_url=https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/ec/14/c1/ec14c119-bc16-cb92-901f-009d72d7eaa8/mza_1041736305117376633.jpg/600x600bb.jpg&width=300&height=300&api_key=xqFmUFX5BHLBTA)
