We Make It So Freaking Super Hard To Make That First Deposit
DEC 16, 202533 MIN
We Make It So Freaking Super Hard To Make That First Deposit
DEC 16, 202533 MIN
Description
Read the shownotes and full transcript on our site: growyourcreditunion.com A huge thanks to our sponsor, NCU-ISAO — Visit ncuisao.org/gycu to learn more. Credit unions added 3 million new members last year, but 64% never made a single deposit or showed real activity. The problem isn't just about engagement strategy or welcome emails—it's that credit unions may just be making the fundamental act of depositing money unreasonably difficult. In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Mike McWethy, Executive Vice President at Texans Credit Union, to hit on these three topics: Why two-thirds of new members never make a deposit Show me what your roadmap was two years ago What credit unions should solve for in housing affordability CU Intersect is a dedicated cybersecurity, technology, and organizational resilience conference built specifically for credit unions. A collaboration between NCU-ISAO and Pure IT, the conference brings together security leaders, technology professionals, and risk management experts from across the credit union industry. Watch this video to learn more
![<description><p class="font-claude-response-body break-words whitespace-normal"> Read the shownotes and full transcript on our site: <a href= "https://growyourcreditunion.com/we-make-it-so-freaking-super-hard-to-make-that-first-deposit/"> growyourcreditunion.com</a></p> <p class="font-claude-response-body break-words whitespace-normal"> <strong>A huge thanks to our sponsor, NCU-ISAO —</strong> Visit <a href="https://ncuisao.org/gycu">ncuisao.org/gycu</a> to learn more. </p> <p class="font-claude-response-body break-words whitespace-normal"> Credit unions added 3 million new members last year, but 64% never made a single deposit or showed real activity. The problem isn't just about engagement strategy or welcome emails—it's that credit unions may just be making the fundamental act of depositing money unreasonably difficult.</p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> In this episode of Grow Your Credit Union, host <a href= "https://www.linkedin.com/in/joshuabarclay/">Joshua Barclay</a> and co-host <a href= "https://www.linkedin.com/in/becky-reed-50056518/">Becky Reed</a> welcome <a href= "https://www.linkedin.com/in/mike-mcwethy-64214726/">Mike McWethy</a>, Executive Vice President at <a href= "https://www.linkedin.com/company/texanscu/">Texans Credit Union</a>, to hit on these three topics:</p> <ul class= "[li_&]:mb-0 [li_&]:mt-1.5 [li_&]:gap-1.5 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-2 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">Why two-thirds of new members never make a deposit</li> <li class="whitespace-normal break-words pl-2">Show me what your roadmap was two years ago</li> <li class="whitespace-normal break-words pl-2">What credit unions should solve for in housing affordability</li> </ul> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> <a href="https://cuintersect.com">CU Intersect</a> is a dedicated cybersecurity, technology, and organizational resilience conference built specifically for credit unions. A collaboration between NCU-ISAO and Pure IT, the conference brings together security leaders, technology professionals, and risk management experts from across the credit union industry. <a href= "https://youtu.be/CMyh2tZ9bBQ">Watch this video to learn more</a></p> <p class= "font-claude-response-body break-words whitespace-normal leading-[1.7]"> </p></description>](https://us-central1-podcastguru-217d6.cloudfunctions.net/gcf_get_image?image_url=https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/bb/ab/69/bbab69f7-b2ca-e38f-3445-0a36e838d4ea/mza_7804597259435932630.png/600x600bb.jpg&width=300&height=300&api_key=xqFmUFX5BHLBTA)