![<description><p class="font-claude-response-body break-words whitespace-normal"> Read the shownotes and full transcript on our site: <a href= "https://growyourcreditunion.com/you-cant-convert-a-stadium-if-your-app-sucks/"> growyourcreditunion.com</a></p> <p class="font-claude-response-body break-words whitespace-normal"> <strong>A huge thanks to our sponsor, NCU-ISAO —</strong> <a href= "https://youtu.be/Oq_PsI2MiWk">Watch this video</a> or visit <a href="https://ncuisao.org/gycu">ncuisao.org/gycu</a> to learn more. </p> <p class="font-claude-response-body break-words whitespace-normal"> Credit unions invest heavily in stadium naming rights and campus partnerships to reach younger members, but those partnerships fall flat when the mobile app experience disappoints. Gen Z has been Wescom Financial's fastest growing segment since 2023 because they treat digital experience as strategy, not an IT checkbox.</p> <p class="font-claude-response-body break-words whitespace-normal"> In this episode of Grow Your Credit Union, host <a href= "https://www.linkedin.com/in/joshuabarclay/">Joshua Barclay</a> and co-host <a href= "https://www.linkedin.com/in/becky-reed-50056518/">Becky Reed</a> welcome <a href= "https://www.linkedin.com/in/ashley-lashawn-white/">Ashley White</a>, Senior Vice President and Chief Marketing Officer at <a href="https://www.linkedin.com/company/wescom-financial/">Wescom Financial</a>, to talk about:</p> <ul class= "[&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc space-y-2.5 pl-7"> <li class="whitespace-normal break-words">How sports and university partnerships build awareness with Gen Z</li> <li class="whitespace-normal break-words">Why Wescom's mobile app ratings outperform most credit unions</li> <li class="whitespace-normal break-words">How removing student financial barriers translates to member growth</li> </ul> <p class="font-claude-response-body break-words whitespace-normal"> Wescom Financial's success with Gen Z isn't about bigger budgets or better partnerships—it's about treating digital experience as foundational strategy while meeting younger members where they already are.</p></description>](https://us-central1-podcastguru-217d6.cloudfunctions.net/gcf_get_image?image_url=https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/bb/ab/69/bbab69f7-b2ca-e38f-3445-0a36e838d4ea/mza_7804597259435932630.png/600x600bb.jpg&width=300&height=300&api_key=xqFmUFX5BHLBTA)
Grow Your Credit Union
Grow Your Credit Union
You Can't Convert A Stadium If Your App Sucks
DEC 9, 202535 MIN
You Can't Convert A Stadium If Your App Sucks
DEC 9, 202535 MIN
Description
Read the shownotes and full transcript on our site: growyourcreditunion.com A huge thanks to our sponsor, NCU-ISAO — Watch this video or visit ncuisao.org/gycu to learn more. Credit unions invest heavily in stadium naming rights and campus partnerships to reach younger members, but those partnerships fall flat when the mobile app experience disappoints. Gen Z has been Wescom Financial's fastest growing segment since 2023 because they treat digital experience as strategy, not an IT checkbox. In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Ashley White, Senior Vice President and Chief Marketing Officer at Wescom Financial, to talk about: How sports and university partnerships build awareness with Gen Z Why Wescom's mobile app ratings outperform most credit unions How removing student financial barriers translates to member growth Wescom Financial's success with Gen Z isn't about bigger budgets or better partnerships—it's about treating digital experience as foundational strategy while meeting younger members where they already are.