Are trends dead? Why do you crave old things? What does luxury mean now? How do you become obsessed? Where are people going wrong? These are all things we answered on today’s episode with George Heaton. An absolute BANGER. Enjoy Apply to work with Chris to build your podcast: https://thepodpro.com/apply Follow George: https://www.instagram.com/georgeheaton/ Follow Chris: https://www.instagram.com/morechrisgriffin/ Chapters: 00:00 What OBSESSED actually means 08:00 The correlation between discipline and obsession 12:00 The power of pessimism 16:30 What it takes to be a great 21:00 What true leadership looks like 28:00 How do you stand out as a brand? 35:00 The old is the new new 44:00 Trends are OVER 49:45 George’s three keys to success 54:00 Deep dive on ego 1:00:00 The over-optimization of high achievers 1:05:00 An unexpected love story 1:14:00 What’s exciting George at the moment Learn more about your ad choices. Visit megaphone.fm/adchoices