We're back with the next installment in our Ownership series, this time looking at the vital concept of "Right to Win". In this episode, Paul Spencer unpacks the realities of business ownership, sharing why it isn't the right path for everyone and what truly sets successful owners apart — whether they are entrepreneurs or intrapreneurs. He then turns to Right to Win, explaining the importance of standing out in your industry, and the power of building a strong reputation and memorable brand. Listeners will gain practical strategies for creating lasting value through differentiation, process excellence, and a long-term vision. Connect with PaulWebsite: https://www.secondnature.solutions/Subscribe to the newsletter: https://www.secondnature.solutions/joinLinkedIn: https://www.linkedin.com/in/paul-spencer-7252118/Chapters(00:01) The Realities of Business Ownership(02:17) Entrepreneur vs Intrapreneur Roles(04:20) Overview of Ownership Evaluation Criteria(05:30) Understanding Right to Win(06:50) Blue Ocean Strategy and Differentiation(12:00) Value of Process, Culture, and Brand(14:40) Ecosystems, Stickiness, and Market Position(16:23) Margins, Multiples, and Long-Term Impact of Right to Win