On this episode of iHeartRadio’s West Michigan Weekend with Phil Tower, we welcome <br /><b>David Pogue — Author of: <i>Apple: The First 50 Years.</i></b><br /> <br />Few companies have shaped modern life as profoundly as Apple—from the earliest days of personal computing to the smartphones that millions of us carry every day.<br /><br />As the company reaches its 50-year milestone, award-winning journalist, longtime tech columnist, and television host David Pogue joins the program to discuss his sweeping new book, <a href="https://www.applefirst50.com/" target="_blank" rel="noreferrer noopener"><i><b>Apple: The First 50 Years.</b></i></a><br /><br />Drawing on more than 150 new interviews with key figures in Apple’s history—including co-founder Steve Wozniak, legendary designer Jony Ive, and CEO Tim Cook—Pogue’s nearly 600-page book explores the triumphs, failures, personalities, and innovations that turned a small Silicon Valley startup into one of the most influential companies in the world.<br /><br />In our conversation, Pogue shares behind-the-scenes stories from his reporting and decades of covering Apple, including:<ul><li>What inspired him to take on such an ambitious history at the company’s 50-year mark</li><li>Memorable moments from the 150+ interviews that shaped the book</li><li>His rare first look at the original iPhone in 2007, nearly two decades ago</li><li>Personal phone calls from Apple co-founder Steve Jobs—some friendly, some famously intense</li><li>Apple’s near-collapse in the 1990s and the dramatic turnaround after Jobs returned</li><li>Why Apple’s culture and people remain its most important assets</li><li>Inside Apple Park—the futuristic “Spaceship” headquarters in Cupertino</li><li>The company’s missteps, including products like Lisa and MobileMe</li><li>And what the next 20 years could hold for Apple</li></ul>If you’re a fan of technology, innovation, or the stories behind the devices that shape our daily lives, this conversation offers a fascinating look at the people and ideas behind one of the world’s most iconic companies.<br /><br />Learn more:<br />Get David’s Book: <b><a href="https://www.applefirst50.com/" target="_blank" rel="noreferrer noopener">Apple: The First 50 Years</a>  </b><br /><a href="https://www.youtube.com/watch?v=7bA2w7uwUbs&amp;t=8s" target="_blank" rel="noreferrer noopener"><b>See David’s terrific story on Apple’s First 50 Years from CBS Sunday Morning</b></a>  <br /><a href="https://www.youtube.com/watch?v=vniMR6Ez9cE" target="_blank" rel="noreferrer noopener"><b>David Pogue Sings “I Want An iPhone” (Viral Video)</b></a><br /><b></b><br /><b></b><br /><i><b>West Michigan Weekend, hosted by Phil Tower, is available wherever you get your podcasts, including the <a href="https://www.iheart.com/" target="_blank" rel="noreferrer noopener">iHeartRadio app.</a></b></i>