Podcasting Tech
Podcasting Tech

Podcasting Tech

Mathew Passy

Overview
Episodes

Details

Welcome to Podcasting Tech, the go-to show designed specifically to help busy entrepreneurs and content creators of all levels succeed in the world of podcasting. Led by podcasting veteran, Mathew Passy, this show will keep you up-to-date with the latest trends and cost-effective solutions in both hardware and software. Tune in for expert interviews and behind-the-scenes studio tours, and succeed in podcasting without breaking the bank. For more podcasting resources, please visit podcastingtech.com.

Recent Episodes

Top Tips for Cost-Effective Podcasting With Sarah St John
DEC 10, 2024
Top Tips for Cost-Effective Podcasting With Sarah St John

Top Tips for Cost-Effective Podcasting With Sarah St John

Are you looking to elevate your podcast while keeping costs low? You're in the right place. Today on Podcasting Tech, we feature an expert in budget-friendly podcasting and effective marketing techniques.

Sarah St John, a seasoned entrepreneur, podcaster, and author, joins us to share invaluable insights from her journey. Sarah hosts a Top 100 Entrepreneurial Podcast on Apple called the Frugalpreneur podcast. She also owns a podcast marketing agency aptly called Podcast Marketing Agency.

Host, Mathew Passy chats with Sarah St John about her entry into podcasting, her successful methods for growing a podcast on a budget, and her new venture in podcast marketing.

Main topics covered in the episode:

  • Sarah St John’s journey into podcasting and the creation of Frugalpreneur.
  • Early investments and budgeting tips for starting a podcast.
  • Strategies that contributed to Sarah's podcasting success, including thematic mini-series and securing notable guests.
  • How the podcasting landscape has evolved with new technologies and shorter episode formats.
  • Key mistakes podcasters make and how to avoid them, such as optimizing cover art and episode titles.
  • An innovative approach to podcast marketing that includes Times Square billboards and other unique promotional tactics.

Why this episode is important:

Whether you're just starting or looking to refine your podcast, Sarah's pragmatic approach offers actionable advice to maximize your resources effectively. She is well-versed in cost-efficient strategies to help businesses and podcasts thrive. Let's engage in a conversation about cutting-edge marketing tactics and essential strategies every podcaster should know. 

IN THIS EPISODE, WE COVER:

  • Sarah’s journey into podcasting: From the creation of Frugalpreneur to flourishing beyond her initial book launch.
  • Strategies for early success: Examples include topical mini-series and featuring notable guests like Pat Flynn and John Lee Dumas.
  • Importance of shorter episodes: How Sarah improved her completion rates and overall podcast ranking.
  • Conducting effective podcast audits: Steps to improve cover art, episode descriptions, and search engine optimization (SEO).
  • Innovative marketing tactics: Utilizing Times Square billboards and the potential for podcasters.

Links and resources mentioned in this episode:


Join us next time on Podcasting Tech, and don't forget to subscribe on your favorite platform or follow us on social media. Your journey to unlocking the full potential of your podcast starts now!



**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**


For additional resources and insights visit podcastingtech.com or follow us on social media:



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24 MIN
From DJ to Podcaster: Harry Duran Talks Branding, Marketing, and Monetization
DEC 3, 2024
From DJ to Podcaster: Harry Duran Talks Branding, Marketing, and Monetization

Are you a busy entrepreneur looking to elevate the quality of your podcast? If so, you won’t want to miss this insightful episode brimming with expert advice.

In this episode, we are chatting with Harry Duran, a seasoned podcaster, founder of Fullcast, and host of the renowned Podcast Junkies podcast.

Harry Duran has a storied career in podcasting, from launching successful shows to running a full-service podcast production and marketing consultancy. His expertise spans both the technology and the creative sides of podcasting, making him a well-rounded interviewee with a wealth of knowledge to share.

We delve into Harry's journey from passion projects like house music and mobile apps to becoming a respected figure in the podcasting industry. He shares the wisdom he’s gained from interviewing over 350 guests on Podcast Junkies, his strategy for launching niche podcasts like the Vertical Farming Podcast, and tips on leveraging video for deeper connections with guests.

With a keen focus on practical advice, Harry offers valuable insights into creating impactful podcast content, enhancing discoverability, and adopting a relentless curiosity to drive podcast success. Don't miss out on these essential takeaways that can transform your podcasting journey!

IN THIS EPISODE, WE COVER:

  • Harry Duran's origin story: From house music DJing to launching a mobile app and diving into podcasting at the New Media Expo in 2014 while fanboying over industry leaders.
  • The birth of Podcast Junkies: How Harry pivoted from interviewing DJs to podcasters, inspired by shows like "Inside the Actor's Studio" to humanize podcast hosts.
  • The importance of video in podcasting: Harry explains how using video from day one helped build stronger relationships and deeper connections with guests.
  • Launching the Vertical Farming Podcast: How Harry entered an unfamiliar industry, secured a $9,000 sponsorship before releasing an episode, and built a profitable niche podcast.
  • Scaling niche podcasts: Harry discusses the potential for creating successful niche podcasts even in a seemingly crowded market, sharing a model for growing listenership and securing sponsorships.

Links and resources mentioned in this episode:


Tune in to this episode for actionable insights and practical tips to enhance your podcast's reach and engagement.

**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**

For additional resources and insights visit podcastingtech.com or follow us on social media:



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27 MIN
Inside Podcast Coaching: Kristin Chadwick's Tips for Growing Your Audience and Success in the Christian Influencer Space
NOV 26, 2024
Inside Podcast Coaching: Kristin Chadwick's Tips for Growing Your Audience and Success in the Christian Influencer Space

Have you ever wondered how to take your podcast from a passion project to a booming success? Today, we've got the perfect episode to guide you on that journey!

In this episode, we are chatting with seasoned podcast consultant and coach Kristen Chadwick, the powerhouse behind Podcast Coaching for Kingdom Entrepreneurs. Kristen shares her incredible journey in the podcasting world and offers invaluable insights into growing a successful podcast.

Kristen Chadwick brings her wealth of experience from working in broadcasting since 2016, focusing on Christian influencers and entrepreneurs. She has helped numerous clients and collaborated with numerous Christian influencers worldwide, including renowned figures such as the Dobson family (Top 20 Kids and Family podcast), Kristen Boss (Top 20 Marketing Podcast for multiple years), and Bethany Kimsey (sought-after speaker, author, and podcaster).

Join us as we dive into Kristen's background in broadcasting, the key strategies she uses to help clients grow their podcasts, and the importance of having a clear purpose behind your podcast growth. You will also learn the significance of identifying the right keywords, creating strategic titles, and continuously monitoring successful trends to stay ahead in the game.

With nearly a decade of podcasting experience, Kristen breaks down why understanding the why behind growing your podcast and where to send your audience next.  As a Podcast Coach, Kristin empowers Kingdom entrepreneurs, addressing self-doubt and fostering confidence in utilizing their voices to make a purposeful impact.

IN THIS EPISODE, WE COVER:

  • Kristen’s journey from broadcast rooms to top-level podcasting: Kristen shares her origin story steeped in broadcast memories and how she eventually embraced podcasting as her career.
  • Transitioning to a podcast producer: Kristen dives into her initial challenges and triumphs in her first podcast production role, growing a show to a top 25 podcast.
  • The essence of podcast purpose and growth: Kristen emphasizes the importance of understanding your podcast’s purpose, why you want to grow, and what you plan to do with your audience.
  • Discoverability through keywords: Strategies on how to use effective keywords in your podcast titles, cover art, and descriptions to enhance discoverability.
  • Engagement tools and innovations in podcasting: Discussing the need for interactive tools to better engage with listeners directly on podcast platforms.

Links and resources mentioned in this episode:


Instagram - Kristin Chadwick

           Facebook - Kristin Fields Chadwick

Linkedin - Kristin Chadwick

           Youtube - Kristin Fields Chadwick


Rob from Libsyn

Mind Pump Media


 Rodecaster Microphone 

  • Useful Tools: AnswerThePublic for keyword research

From the critical role of keywords in podcast discoverability and how to identify them to unpacking effective podcast strategies that focus on audience engagement and retention, Kristen’s advice is not only practical but also deeply enriching for podcast hosts who want to make a lasting impact. Tune in and discover inside podcast coaching insights, tips for growing your audience, and how to achieve success in the Christian influencer space.



**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**


For additional resources and insights visit podcastingtech.com or follow us on social media:



PODCASTING TECH IS POWERED BY:



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20 MIN
Breaking Barriers: Making Your Podcast Accessible with the Blind Blogger
NOV 19, 2024
Breaking Barriers: Making Your Podcast Accessible with the Blind Blogger

Have you ever thought about how your podcast sounds to a visually impaired listener? Or how small changes could make a big impact on inclusivity? If not, you’re in for an eye-opening conversation. In this episode, host Mathew Passy sits down with Maxwell Ivey, affectionately known as the Blind Blogger, to share powerful, practical ways to make podcasts more accessible to everyone.

Maxwell, an accessibility advocate and founder of Accessibility Advantage, has devoted his life to helping others experience the digital world without barriers. Despite being visually impaired due to retinitis pigmentosa, Maxwell’s expertise in digital accessibility is unparalleled. Known for his insightful guidance, he’s here to teach us why accessibility isn’t just a checkbox but a way to connect with listeners more meaningfully.

What’s in it for you? Providing audio descriptions, accessible website navigation, and alternative text can forge a stronger bond with your listeners, increasing loyalty and expanding your reach. Maxwell covers it all—from why transcripts boost accessibility and SEO to the power of captions for broader engagement.

In This Episode, We Cover:

  • The Impact of Audio Descriptions
  • Maxwell explains how describing visual elements during your recordings can deepen the experience for visually impaired audiences, allowing them to feel fully included in your content.
  • Making Podcast Players Accessible
  • Discover how tools like WAVES and AudioEye can help ensure your podcast players are accessible, with properly labeled buttons and controls that work seamlessly with screen readers.
  • Designing for Simplicity
  • Simplifying your website’s navigation and adding alternative text for images makes it easier for people using adaptive technologies—and helps your SEO game, too.
  • The Power of Transcripts and Closed Captions
  • Transcripts aren’t just for accessibility; they also cater to younger audiences, with 37% of people under 35 preferring content with captions. Maxwell shares why every podcaster should consider adding this option.
  • Maximizing Your Accessibility Efforts
  • From consulting with clients to continuous improvements, Maxwell discusses how to approach accessibility as an ongoing practice that strengthens audience relationships and shows commitment to inclusivity.

Links and Resources Mentioned:




  • Follow Maxwell Ivy on Social media: 

LinkedIn - The Blind blogger Maxwell Ivy

Instagram - theblindblogger

Facebook - Maxwell Ivey Jr

Twitter - @maxwellivey

Youtube - @MaxwellIvey


  • Technology in podcasting that assists visually impaired podcasters - Interlink 360 Video Camera
  • Podcast event organizers that fosters inclusivity - Podfest
  • A platform for connecting podcast hosts with potential guests - PodMatch

This episode is essential for podcasters committed to inclusivity. Join us to learn how small changes can make a huge difference in making podcasting accessible to all. Let’s make the podcasting world a welcoming place for everyone—tune in now!

**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**


For additional resources and insights visit podcastingtech.com or follow us on social media:



PODCASTING TECH IS POWERED BY:



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32 MIN
Mastering Podcast Discoverability and Audience Insights with Arielle Nissenblatt of Earbuds Podcast Collective
NOV 12, 2024
Mastering Podcast Discoverability and Audience Insights with Arielle Nissenblatt of Earbuds Podcast Collective

Ever wonder how you stumbled upon your favorite podcast? Was it by a friend's recommendation or a happy accident? In this episode, we dive deep into the world of podcast discoverability and audience engagement—two essentials for any podcaster looking to grow their reach and captivate listeners.

Our guest is none other than Arielle Nissenblatt, the powerhouse behind the Earbuds Podcast Collective and a board member of the Podcast Academy. Arielle is a trailblazer in the podcasting space, with unique insights on how to help your podcast stand out and build a loyal following.

A passionate advocate for podcasting, Arielle founded the Earbuds Podcast Collective—a newsletter dedicated to thoughtful podcast recommendations. Her experience and role at the Podcast Academy have positioned her as a go-to authority on effective podcast strategies, making her an invaluable resource for both seasoned podcasters and newcomers alike.

In This Episode, We Cover:

  • Arielle's Podcast Journey: From her early days as a podcast fan to becoming a respected industry expert.
  • The Story Behind Earbuds Podcast Collective: Discover the mission of Earbuds and how it has become a key platform for podcast recommendations.
  • Strategies for Podcast Discoverability: Explore Arielle’s insights on multi-channel discoverability and how to leverage personalized recommendations to reach the right audience.
  • Amplifying Listener Growth: Learn the best techniques for promoting your show, sustaining growth, and using social proof to enhance your podcast’s appeal.
  • Audience Engagement 101: Tips for connecting with listeners, fostering loyalty, and growing your community.
  • Choosing a Podcast Hosting Provider: A breakdown of hosting options to help you find the perfect fit for your show.

Resources and Links from the Episode:


Arielle’s Podcast Recommendations


Resources


This episode is packed with insights from one of the industry's top minds. Join us as Arielle Nissenblatt shares strategies to elevate your podcast, increase discoverability, and engage with your audience in meaningful ways. Tune in, take notes, and prepare to take your podcast to the next level!

**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**

For additional resources and insights visit podcastingtech.com or follow us on social media:


PODCASTING TECH IS POWERED BY:


EQUIPMENT IN USE:


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24 MIN