Six Figure Flower Farming

Long days, physical work, skipped meals, mental fog… flower farming asks a lot of your body, and it is easy to hit burnout long before the season ends. In this episode of the Six Figure Flower Farming Podcast, Jenny sits down with fitness and nutrition coach for women in agriculture, Lindsey Sherman, to talk about what really happens when farming becomes your only “workout.” Together they dig into the aches, low energy, and overwhelm so many farmers face, and why strength training, mobility, and consistent meals can completely change how you feel on the farm. Lindsey shares simple, doable strategies to build energy and resilience without adding hours to your schedule, from packing easy snacks to creating separate routines for busy and slow seasons. Jenny opens up about her own shift from constant hustle and meal skipping to short walks, meal delivery, and setting herself up for success. If you want to feel stronger, clearer headed, and able to farm for the long haul, this conversation is full of practical ideas to help you take better care of the person running the farm: you.Follow Lindsey Online:Website: lindseyshermanfit.comInstagram: @lindseysherman_fitnessDid you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Every season tells a story, and this episode walks flower farmers through one of the most transformative rituals of the entire year. Jenny breaks down the exact six step process she uses to evaluate her farm’s performance, uncover hidden opportunities, and reset her business for long term growth. From dreaming up revenue goals to reviewing projected versus actual numbers, this audit creates clarity and confidence while protecting your time, money, and mental health. It’s a powerful way to avoid repeating old mistakes and to build a direction that supports both your business and your lifestyle. With real examples from Jenny’s own early years and her encouragement to dream bigger while staying grounded in data, this episode is both practical and energizing. Flower farmers who feel scattered, overwhelmed, or unsure of their next business moves will walk away with crystal clear next steps and a renewed sense of purpose.Get Jenny's End of Year Review Process Worksheet: www.trademarkfarmer.com/audit Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​

This week on the Six Figure Flower Farming Podcast, Jenny digs into one of the easiest ways to bring in real winter income on a small scale flower farm. A well timed CSA or subscription launch can turn the slow season into your most reliable cash flow, thanks to holiday gifting, new year motivation, and customers who are desperate for something pretty to look forward to after months of gloomy weather. Jenny walks through simple subscription formats, must have clarity in your offer, smart pricing, and the kind of bonuses that make buyers say “oh yeah, I want that.”  If you want a more profitable and less chaotic season ahead, this episode gives you a clear starting point for creating off season income that actually Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Holiday shoppers are overwhelmed and eager for direction, which makes this the perfect moment for flower farmers to step in with a simple gift guide that solves a real problem. This week Jenny breaks down how a curated guide not only helps customers choose thoughtful presents, but also positions your farm as a high quality local gifting source. Even if you don't grow winter flowers, there are so many untapped opportunities to promote CSA shares, subscriptions, workshops, merch, dried flowers, farm experiences, and easy add-on ideas that increase average order value.   Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​  

Today on the Six Figure Flower Farming Podcast we are joined with Gregory Witscher of Understory Farm in Vermont. Greg has spent 13 seasons refining a lean crew, clear systems, and a weekly workflow that moves volume through wholesale florists and grocery stores without losing profitability. If you are curious about making wholesale or grocery store bouquets work for your farm, this episode is a blueprint for efficiency, communication, and profitability.Follow Greg on Instagram: @understoryfarmCheck out Understory Farm online: www.understoryfarmvermont.comDid you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​