Womansplain

<p>Charlotte Cruze went from producing Willard Scott's 100-year-old birthday segment at NBC, to running branded content for luxury men's publishers, to an NYU Master's in Food Studies, all before co-founding Alice Mushrooms, the functional mushroom chocolate brand now sold in Target, Whole Foods, Sprouts, and Erewhon. Named one of Fast Company's Most Innovative Companies of 2025, Alice has made functional mushrooms feel less "kombucha mother in the basement" and more "cute tin on your nightstand."</p><p>In this episode, Charlotte breaks down the science of functional mushrooms (no, they're not psychedelic, and no, microdosing isn't legal at Erewhon), why dark chocolate is the most bioavailable supplement vehicle on the market, and how she and co-founder Lindsay met over the phone during COVID and spent two years sourcing before they'd put anything in a wrapper. She also gets into the brand's "indulge, don't endure" philosophy, the delusion required to build in an emerging category, and why she takes all five chocolates (Nightcap, Brainstorm, Happy Ending, Party Trick, and Zen X) daily.</p><p>Whether you're building in a category that doesn't exist yet, curious about the mushroom-chocolate-industrial complex, or just looking for something to take the edge off without a glass of wine, this one's for you.</p><p>🎁 A gift from us + Alice Mushrooms: Use code WOMANSPLAIN20 at checkout on <a target="_blank" rel="noopener noreferrer nofollow" href="http://alicemushrooms.com">alicemushrooms.com</a> for 20% off your order. Consider it your sign to finally try them.</p><p>Find Alice Mushrooms:🔗 <a target="_blank" rel="noopener noreferrer nofollow" href="http://alicemushrooms.com">alicemushrooms.com</a>📲 @alice.mushrooms</p><p>Find Womansplain:📲 @womansplainpod✉️ <a target="_blank" rel="noopener noreferrer nofollow" class="e-10270-text-link e-10270-overflow-wrap-anywhere encore-internal-color-text-announcement e-10270-text-link--use-focus sc-cRTpUI dklloJ" href="mailto:[email protected]">⁠</a><a target="_blank" rel="noopener noreferrer nofollow" href="mailto:[email protected]">[email protected]</a><a target="_blank" rel="noopener noreferrer nofollow" class="e-10270-text-link e-10270-overflow-wrap-anywhere encore-internal-color-text-announcement e-10270-text-link--use-focus sc-cRTpUI dklloJ" href="mailto:[email protected]">⁠</a></p><p></p>

<p>Hailey Yaffa spent years doing what looked right on paper: investment banking, finance at a luxury fashion house, the whole thing. But underneath the polished resume was a woman quietly battling disordered eating and wondering if this was really it. </p><p>So she quit. And then she built DateWorthy, a frozen dessert brand made from dates and real ingredients that's rewriting what "treating yourself" actually means. No guilt. No gimmicks. Just food that makes you feel good, built by a founder who had to learn what that felt like first. </p><p>In this episode, Hailey gets honest about hitting a wall in corporate, the deeply personal reason she started a food company, what it's like to build a CPG brand from scratch with no industry experience, and why she believes the standards you set for your snack shelf say a lot about the standards you set for your life. If you've ever felt like you were performing success instead of living it, this one will hit. </p><p>Find DateWorthy: 🔗 <a target="_blank" rel="noopener noreferrer nofollow" href="http://eatdateworthy.com">eatdateworthy.com</a> 📲 @eatdateworthy 📍 Find DateWorthy near you: <a target="_blank" rel="noopener noreferrer nofollow" href="http://eatdateworthy.com/find-us">eatdateworthy.com/find-us</a> </p><p>Find Womansplain: 📲 @womansplainpod ✉️ <a target="_blank" rel="noopener noreferrer nofollow" href="mailto:[email protected]">[email protected]</a></p>

<p>Mallory Jones Oniki studied finance, graduated into a pandemic, and started posting cookie videos on an app she barely understood. Five years and over 6,000 test cookies later, she's <a target="_blank" rel="noopener noreferrer nofollow" class="e-10100-text-link e-10100-overflow-wrap-anywhere encore-internal-color-text-announcement e-10100-text-link--use-focus sc-exZoUi bkUweg" href="https://studio.youtube.com/channel/UCq8P5yHw4zgUjlXSCbXJFVQ">⁠ @thepalatablelife ⁠</a> ; a recipe developer and content creator with over a million followers on TikTok, and now a debut cookbook author. Cookie Club is 80 recipes, nine custom paintings, and two years of baking from her home kitchen with her four-year-old cracking eggs beside <a target="_blank" rel="noopener noreferrer nofollow" href="http://her.In">her.In</a> this episode, Mallory gets into how her viral Cookies Inspired by TV Shows series put her on the map, why she refused to niche down even when the algorithm rewarded it, what it actually takes to go from a $500 brand deal to a full-time creator career, the wild two-year process of landing a publisher and testing thousands of cookies, and the one recipe she tried over and over again before finally cutting her losses (RIP mochi cookie). Whether you're thinking about betting on a creative side hustle, curious what goes into writing a cookbook from scratch, or just need someone to tell you that trying is worth more than timing it perfectly, this one's for you.</p><p>Find Cookie Club: Available wherever books are sold (Amazon, Barnes &amp; Noble, Williams Sonoma)🔗 <a target="_blank" rel="noopener noreferrer nofollow" href="http://sites.prh.com/cookie-club">sites.prh.com/cookie-club</a></p><p>Find The Palatable Life:📲 @thepalatablelife (Instagram, TikTok, Pinterest, YouTube)🔗 <a target="_blank" rel="noopener noreferrer nofollow" href="http://thepalatablelife.com">thepalatablelife.com</a></p><p>Find Womansplain:📲 @womansplainpod✉️ <a target="_blank" rel="noopener noreferrer nofollow" href="mailto:[email protected]">[email protected]</a></p>

<p>Erin Barrett was a systems engineering major who pivoted into consulting for the free Starbucks, landed at McKinsey during the 2020 food tech boom, and then got so sick from COVID that it completely rewired her relationship with food and health. By the time she got to Stanford GSB, she was serving experimental cocktails out of mason jars through her dorm room window, and Goldilocks was born. </p><p>In this episode, Erin gets into why the canned cocktail market is more broken than most people realize (hint: your favorite Aperol Spritz has as much sugar as a soda), how she cold-called 40+ food scientists and got told "don't bother" by most of them, the sneaker drop-inspired launch strategy that had liquor store owners in Chelsea asking "what is going on," and why LinkedIn, not Instagram, not TikTok, became her most powerful growth channel with zero dollars spent on marketing. If you're building something the industry says won't work, or you just need a reminder that scrappy and imperfect beats waiting for perfect, this one's for you. </p><p>🍸 Find Goldilocks: </p><p>🔗 <a target="_blank" rel="noopener noreferrer nofollow" href="http://drinkgoldilocks.com">drinkgoldilocks.com</a> </p><p>📲 @drinkgoldilocks </p><p></p><p>Find Womansplain: </p><p>📲 @womansplainpod </p><p>✉️ <a target="_blank" rel="noopener noreferrer nofollow" href="mailto:[email protected]">[email protected]</a></p>

<p>Dr. Mia Wiston is a licensed clinical psychologist, solo practice owner, and the creator behind @dishingdaily, a food and lifestyle account with 147K followers that she built while seeing patients from her Lower East Side apartment. This is her first podcast ever.</p><p>In this episode, Mia gets real about what it's actually like to run two businesses from your living room, why she rebranded from her beloved "Lower East Side" handle to Dishing Daily, how she uses Instagram Q&amp;As to break down the stigma around therapy, and the ethical tightrope of having patients follow your food account. She also talks about why she'll never do couples therapy, how CBT works for the type-A NYC woman, and what it felt like when her boss let her take her patients with her, something almost unheard of in the psychology world. Whether you're building a side hustle alongside your career, navigating how much of yourself to share online, or just need restaurant recs from someone who was #2 on Beli, this one's for you.</p><p>Find Dishing Daily:📲 @dishingdaily</p><p>Find Mia Wiston, Psychology:🔗 <a target="_blank" rel="noopener noreferrer nofollow" href="http://drmiawiston.com">drmiawiston.com</a></p><p>Find Womansplain:📲 @womansplainpod✉️ <a target="_blank" rel="noopener noreferrer nofollow" class="e-10100-text-link e-10100-overflow-wrap-anywhere encore-internal-color-text-announcement e-10100-text-link--use-focus sc-hCqAmr dqIGgU" href="mailto:[email protected]">⁠</a><a target="_blank" rel="noopener noreferrer nofollow" href="mailto:[email protected]">[email protected]</a><a target="_blank" rel="noopener noreferrer nofollow" class="e-10100-text-link e-10100-overflow-wrap-anywhere encore-internal-color-text-announcement e-10100-text-link--use-focus sc-hCqAmr dqIGgU" href="mailto:[email protected]">⁠</a></p><p></p>