Womansplain

Allyse Cirillo helped scale a shapewear brand from $25M to $400M, then lost 85 pounds while building her own skincare company. Her manufacturer flew in to back her, and SAINT JŌ is now a plant-based, five-step ritual with a 40%+ repurchase rate, stocked at John Bell & Croyden in London. SAINT JŌ is in two of our holiday gift guides. The Complete Travel Set ($99) is in The Corporate & Travel Guide and the Brighten Serum ($90) is in The Beauty Guide. You can gift either one on its own or in The Frequent Flyer ($149) and The Glow ($189) boxes, both shipping before Christmas: womansplainpod.com/gift-guides We cover the margin fight that pushed her to go out on her own, why every bottle is numbered 1 through 5, earned media in Glamour, Cosmo and Forbes within six months, angel investors who came to her before revenue, a UK launch that started with one event connection, and only four returns on 5,000+ bottles. Allyse spoke on our Fashion & Beauty panel at the first Womansplain Summit last week and sent every speaker home with SAINT JŌ. The Womansplain Collective is open for 2027: founder matching, members-only dinners, and a ticket to next year’s Summit. womansplainpod.com/membership Find SAINT JŌ: shopsaintjo.com | IG @shop.saintjo | TikTok @shop.saintjo Find Womansplain: IG @womansplainpod | [email protected] | womansplainpod.com/newsletter

The best moments from Season 6 of Womansplain, from Robinhood CIO Stephanie Guild to a $3M round raised at 26. Hosts Sola Park and Brooke Sowa revisit the founders behind Scarlett Chase, Sonsie, Nelle Atelier, Mize Dining, Sundays, Wayan, Musaafer, Barrière and more. Summit weekend only: use SUMMIT15 for 15% off Womansplain Collective+ membership at womansplainpod.com/membership, through Sunday, October 18. Inside: five years spent perfecting one pump, a $600 sample quote that ended with a fast exit from an LA factory, a two-month deadline to leave corporate for good, a furniture brand launched three months before the pandemic, a recipe learned from a cab driver’s wife, why one founder went to Germany for her supplement formulas, and the sunk cost fallacy in relationships. The inaugural Womansplain Summit is this Friday, October 16, at The Malin Chelsea, keynoted by Robinhood CIO Stephanie Guild. It’s officially sold out. The Womansplain Collective+ is open: founder matching, member dinners, and next year’s Summit ticket included. womansplainpod.com/membership Find Womansplain: @womansplainpod | [email protected] | womansplainpod.com/newsletter

Classical oboist turned Wharton MBA and healthcare VC Lisa Rhoads couldn't find a white shirt that fit, cost less than $1,000, and survived a spilled glass of wine, so she and her daughter Bryn, a Parsons-trained stylist, rebuilt it from scratch as The Anteros. They redesigned the collar, cut, and button spacing for women and sourced from a sister-run Italian mill and ultra-fine Australian Merino. Free shipping at theanteros.com with code WOMANSPLAIN. We talk about getting into closed European mills, the double button at the chest, three to five rounds per color, cutting the wholesale markup with an affiliate-style model, natural fibers without the fearmongering, a petite pant that's reproportioned instead of hemmed, and running a company between Italy and New York. The inaugural Womansplain Summit is October 16 at The Malin Chelsea, NYC, keynoted by Robinhood CIO Stephanie Guild. 120 seats, most already spoken for: luma.com/7bxd1137 The Womansplain Collective+ is open: founder matching, member dinners, and priority Summit access. womansplainpod.com/membership Find The Anteros: theanteros.com | IG @the.anteros | brynrhoads.substack.com Find Womansplain: IG @womansplainpod | [email protected] | womansplainpod.com/newsletter

Sainabou "Sai" Lowe started SAIbysai by painting a pair of thrifted pants in her college dorm and selling copies to classmates for $20. Now her hand-painted wearable art has been on a SoHo billboard through a Gushers x Hypebeast collab, and she still runs the whole brand herself. Sai tells us how she went from Pace to LIM College and graduated into COVID. She talks about the Hypebeast call she thought was a scam, vetting 20 manufacturers, and the five-color wool sweater that became her first manufactured piece. She also covers the origin of the Sai face, producing a runway show nearly solo, why pop-ups outsell Instagram, pushing to be heard as a woman of color in streetwear, and her plan to hire her first core team member. The inaugural Womansplain Summit is October 16 at The Malin Chelsea, NYC, keynoted by Robinhood CIO Stephanie Guild. 120 seats, most already spoken for: luma.com/7bxd1137 The Womansplain Collective+ is open: founder matching, member dinners, and priority Summit access. womansplainpod.com/membership Find SAIbysai: saibysai.com | IG @saibysai_ Find Womansplain: IG @womansplainpod | [email protected] | womansplainpod.com/newsletter

Cleo Davis-Urman is the co-founder and CEO of Barrière, the transdermal vitamin patch brand now in more than 4,300 retail doors including Target, Walmart, and Anthropologie. She got there from luxury fashion, employee number five at Moda Operandi and later fashion director at Saks Fifth Avenue, by way of 100,000 medical-grade masks she sold during COVID and a blood panel that showed she was dangerously deficient in iron, B12, and vitamin D after ten years of taking a reputable oral supplement. In this episode she explains why up to 98% of a swallowed supplement can be lost in digestion, why the real problem was adherence rather than formulation (about 85% of Americans start a supplement routine and fewer than 40% stay with it), why she manufactured to German and UK standards rather than take the faster route through an unregulated US supplement market, why she still refuses to make a magnesium patch, how Dear Dairy and Steady Motion push the brand past vitamins, and why she believes waiting for a perfect product is how most people talk themselves out of a company. 🎁 20% off Barrière with code WS20: mybarriere.myshopify.com/discount/WS20 🎟️ The inaugural Womansplain Summit is October 16 at The Malin Chelsea, NYC, keynoted by Robinhood CIO Stephanie Guild. Cleo is on the Women's Health panel, What Medicine Still Gets Wrong, at 10:05 AM. 120 seats, most already spoken for. $275 through September 30, then $300: luma.com/7bxd1137 💌 Womansplain Collective+: founder matching, member dinners, priority Summit access. womansplainpod.com/membership Find Barrière: mybarriere.com | @mybarriere Find Womansplain: @womansplainpod | [email protected] | womansplainpod.com/newsletter