Not all marketers are created equal and not all AI is created useful.In this episode, Brendan Hufford, founder of Growth Sprints, joins me for a marketer therapy session on taste, intuition, and the hidden risks of over-relying on AI in marketing. From building a 100-day challenge to experimenting with your gut, we break down what it really takes to create work that resonates and how to protect your passion while doing it.Highlights:(00:00) Introduction(00:37) Meet Brendan Hufford: teacher turned growth expert(00:53) Foundations vs. AI: why taste matters more than ever(02:04) Learning from grunt work to develop instincts(04:27) Brendan’s taste in content & hobbies that inspire creativity(09:09) Lessons from film, storytelling, and pattern recognition(10:03) LinkedIn feeds, AI hype, and misleading content(13:25) Connecting ideas and building marketing fundamentals(15:28) Advice for marketers being told “just use AI”(22:18) 100-day projects & experimentation as growth tools(26:08) The pitfalls of shortcut-driven content and grift culture(39:53) DIY vs. DIFY: protecting your hobbies and passionResources:Hear more from me in the Stop the Scroll Newsletter: https://briannadoe.substack.com/Connect on LinkedIn: https://www.linkedin.com/in/brianna-doe/ Brendan’s LinkedIn: https://www.linkedin.com/in/brendanhufford/ Growth Sprints LinkedIn: https://www.linkedin.com/company/growth-sprints/ Growth Sprints Website: https://growthsprints.co/