Podcasts for Profit with Morgan Franklin

The past few months I’ve had multiple questions from podcasters that are trying to monetize their podcast, but it’s still not getting them anywhere. I can relate to this, it took me years to make money off my podcasts.

This isn't a political episode - it's an episode about politics.

In the 2024 United States Presidential Election a powerful campaigning tool was unleashed on voters and pundits alike: podcasts. 🤭

In the age of 15-second videos it might be hard to believe that 3 hour podcasts and other multi-hour media shaped this election, but it did. In this episode we’re going to dissect the use of podcasts by both candidates, talk about what worked, what didn’t, and how we can use the lessons of both campaigns to grow our own podcasts and shape our brands through podcasting.

Please Note: I did my best to provide this information in as unbiased and fair a way possible, not only am I a volunteer election worker, but I’m someone that believes in the will of the American people, and the privilege of democracy. This episode was not an attempt to be political or make a political statement, just the observations of a podcaster trying their best to make sense of politics and the business of campaigning. 😀

They say all politics are local. I say all podcasting is local.

Over the past 4 years I've had the honor of welcoming hundreds of guests onto my podcasts and having conversations with people I'd never dreamed I'd meet.

In this episode: I'll talk about what it takes to book a high-profile podcast guest, what I've done in the past and how I confidently pitch any guest.

Just because someone follows you on social media and likes every piece of content you make about your podcast doesn't mean they'll ever listen to your podcast. Most of the time, our social media followers have different reasons for following us than our podcast listeners have for listening.
 
In this episode we’re talking  about how to optimize your social media profile and content to drive listener traffic, why you have to put yourself in the mind of the content viewer and how to effectively turn a social media follower into a fan of your podcast. 

One of the biggest misconceptions in podcast promotion is social media is the only way to get new listeners. I'm here to tell you, this simply isn't true.

In this episode:
(3:30) - The power of word-of-mouth recommendations and referrals to drive listeners to your podcast.
(6:15) - How to make your podcast more searchable on podcast apps, including optimizing your podcast title, episode titles, and episode descriptions.
(9:15) - When to reach out to blogs, news sources, and contributor platforms to get featured and how to get your podcast on the podcast lists your future listener will find from Google Search.
(12:15) - How to provide an exceptional guest experience that encourages guests to share their episode and recommend your podcast to their audience.