Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

Your downloads have stalled. Engagement’s down.

This episode is for all my podcasters who need to break out of a podcast growth plateau.  We're talking about actionable ways you can regain listener interest, diagnose what’s not working, and monetize (yes, even now).

In this episode:
What podcast plateaus actually are and what they’re not
The 3 core reasons your growth may have stalled
5 ways to shake things up and attract listeners again
How to make money even when growth is slow
My personal pep talk to get you through the podcast blahs

Video podcasting is the hot new bombshell entering the villa, and you need to know if it’s worth your time and money and whether it’s going to be able to catapult you to the next level of podcasting success or if it’s another podcasting fad that’s going to cost you thousands of dollars and leave you feeling even more overwhelmed in the long run.

Today, we’re talking about the real numbers, what it takes, and exactly who benefits most from adding video to their podcast. Whether you’re already repurposing reels or still figuring out what an HDMI cable is: this episode’s for you.

Who do you think about more? Your current audience, listeners that have already found you and love you and consider themselves part of your community or new listeners, someone that might be searching for a certain topic or just something to listen to and they find you and become a part of your audience.

As podcasters it can be really easy to get caught up in making content for one of the two. For most of us, I’d say we focus mostly on the community we already have and there’s nothing wrong with that. In fact, as a podcast producer I’d say that focusing on your current audience is one of the best things you can do for the stability and success of your podcast. 

However, and there’s always a however lurking around, you have to keep in mind your next listeners. You always need to be carving out a part of your podcast and brand and business that’s focused on finding the next audience you’ll have, because if you’re not getting that new listener another podcast is and they’ll be the ones that get the opportunities we’re working towards.

So in this episode we’re going to talk about producing podcast episodes that get shared, even by strangers. Why it’s so important that your community and listeners outside of your community are talking about and sharing your podcast, how organic growth will impact your podcast’s bottom line and what kind of episodes get shared. 

There’s a fine line in podcasting. There’s a fine line between being yourself and sharing too much. There’s a fine line between knowing your audience and completely forgetting who this show was created for. There’s a fine line between selling and completely sabotaging your business.

In this episode we’re going to talk about the invisible funnel, and how your podcast should be driving sales in your business, red flags you might be doing more harm than good with your content and the easy fixes that will help you transform your audience into your most loyal buyers. 

As podcasters we kind of have to be obsessed with what’s next.

It’s way too easy to get stuck in the churn of what’s happening right now, and we have to focus on the next big guest, your next recording date, that next launch and the product you’ll have next year. That’s part of being a podcaster and business owner and being a high achiever. You always have to be looking around corners and figuring out what’s next before your competition does.

It can be really hard to get out of this mindset, because it’s so critical to the success of most parts of our lives, but for most podcasters I know, that’s distracting you from the treasure trove of what you’ve already created.

In this episode we’re talking about why your back catalog matters, organizing your archive, repurposing, and how to effectively market your past episodes for the future growth of your podcast.