Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters

Rebranding a podcast is tricky. Branding a podcast is tricky. 

I’ve had several questions lately from established podcasters asking either what went wrong with their podcast rebrand or what they need to know before rebranding and in this episode we’ll talk about when to know it’s time for a rebrand, what you need to focus on during your rebrand and how to relaunch you podcast in a constructive way to attract new listeners while keeping your existing audience. 

When can you monetize your podcast? That’s one of the most asked questions I get as a podcast producer and strategist and the simple answer is: today.

Yeah, it’s true. You can monetize your podcast today. You could hypothetically speaking, start making money on your podcast today by becoming an affiliate partner.

Now, obviously it’s much more complicated than recording an ad and watching the money roll in, but in this episode I’m going to walk you through how to become an affiliate marketer with your podcast, how to find the best companies to work with, how much you can expect to make and how to strategize to leverage your affiliate partnerships to get actual partners for your podcast.

Do you want to know the biggest lie in podcasting?

I’ve been thinking about this episode for many years, and it’s something I try to share with every podcaster I work with and meet. The biggest lie in podcasting is that it’s easy, but way too many of us make it too hard.

In this episode I’m going to expose the lies you’ve likely been told about podcasting and how you can reclaim the truth for yourself. We’ll talk about everything from podcasting equipment and production to monetization to why your podcast marketing strategy isn’t working.

Is your podcast ranking on the charts? Does it matter?

In this episode we’ll talk about what rankings are and how they impact your podcast growth, how to strategize for your own show and of course, how to actually start showing up on the charts and ranking to find the audience you want listening to your podcast.

In this episode:
How podcast rankings work across different platforms like Apple Podcasts and Spotify.
Understanding the importance of choosing the right category for your podcast and how to decide. 
Tracking your podcast's performance using free tools like Listen Notes and Refonic.
How to improve you podcast's visibility and find new listeners using podcast ranking strategies.

In podcasting there are few things more important than being able to utilize your network, make an offer and close a deal. Whether that’s getting a guest you want to come on your show, guesting yourself on another podcast or getting a sponsor, you need to know how to pitch your podcast effectively and efficiently. 

If you can’t speak to the value of your podcast, no one can. In this episode I’m going to teach you the pitching strategy that saved my podcast and my career.