Ann Berry is joined by Zeta Global Co-founder & CEO David Steinberg to discuss how the company is using AI to transform digital marketing. Steinberg explains how Zeta’s platform helps enterprises acquire, retain and monetize customers, why the company invested in AI years before the recent boom and how it built its consumer data cloud. They also discuss the “software apocalypse” narrative weighing on SaaS stocks, Zeta’s push into connected TV advertising and how its new AI assistant Athena could further automate marketing decisions. 00:00 Zeta Global CEO David Steinberg Joins01:00 What Zeta’s Marketing Platform Actually Does03:14 Why Zeta Pivoted to AI in 201707:30 Building a Massive Consumer Data Cloud08:34 How Zeta Uses Data to Target and Acquire Customers10:02 The “Software Apocalypse” and Tech Stock Selloff10:44 Zeta’s Growth: Revenue, Cash Flow, and Scale12:06 Connected TV Advertising and Data Targeting13:45 Why AI Won’t Replace Enterprise Software17:46 Introducing Athena: Zeta’s AI Marketing Copilot19:02 Automating Marketing Strategy with AI21:06 The Path to $2.3B in Revenue22:14 Pricing Power and Return on Ad Spend26:03 M&A Strategy and Growth Through Acquisitions After Earnings is brought to you by Stakeholder Labs and Morning Brew.For more go to https://www.afterearnings.com Follow UsX: https://twitter.com/AfterEarningsTikTok: https://www.tiktok.com/@AfterEarningsInstagram: https://www.instagram.com/afterearnings_/ Reach OutEmail: [email protected] $ZETA Learn more about your ad choices. Visit megaphone.fm/adchoices