Taylor Lorenz’s Power User
Taylor Lorenz’s Power User

Taylor Lorenz’s Power User

Taylor Lorenz

Overview
Episodes

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Taylor Lorenz explores how technology and the internet are upending our lives and the world around us. Each week, she explores everything from online fame to emerging platforms, viral phenomena, the creator economy, and much more. Tune in every Wednesday for regular episodes and every Friday for "Free Speech Friday," her series on tech policy and the fight for civil liberties online.

Recent Episodes

The New Digital Class War: Rich People Use The Internet Differently w/ Adam Aleksic
APR 29, 2026
The New Digital Class War: Rich People Use The Internet Differently w/ Adam Aleksic
There’s a hidden social hierarchy on the internetSupport my independent journalism: 🙏 Patreon: ⁠https://www.patreon.com/cw/taylorlorenz       ⁠ 🗞️ Buy a paid subscription to my Substack: ⁠https://www.usermag.co     Is your Instagram "low class"? While we like to think of the internet as a universal playground, a new digital class war is emerging. From the way you use filters to the number of emojis in your bio, your digital habits are increasingly signaling your socioeconomic status to the world.In this episode of Power User, I sit down with etymologist and cultural commentator Adam Aleksic to decode the hidden semiotics of "Low Class Instagram." We explore why billionaires keep their accounts private with 200 followers, why the "photo dump" has become a sophisticated narrative tool for elites, and how algorithms are siloing us into class-based bubbles.We break down:The "Puppy Filter" Trap: Why technical illiteracy is the new class signifier.Billionaire Behavior: Why the ultimate luxury is being completely offline.Digital White Flight: Why elite users are fleeing Facebook and Instagram for "curated" spaces like Bluesky vs Substack.AI & Class: How your choice of LLM (Claude vs. ChatGPT) and even your font choice (Serif vs. Sans Serif) reveals your status.The Death of Anonymity: Why the "surveillance state" makes it harder for lower-class users to experiment with their identities.
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46 MIN
[PATREON PREVIEW] Record Labels Are Buying Meme Pages for Millions
APR 27, 2026
[PATREON PREVIEW] Record Labels Are Buying Meme Pages for Millions
[PATREON PREVIEW] Is Geese a Psyop? How the Music Industry Fakes ViralitySubscribe to my Patreon to get this and other bonus Power User podcast episodes!! Support my independent journalism: 🙏 Patreon: ⁠https://www.patreon.com/cw/taylorlorenz       ⁠ 🗞️ Buy a paid subscription to my Substack: ⁠https://www.usermag.co     The Brooklyn band Geese has sparked a massive "industry plant" controversy in 2026 after their album Getting Killed and a sold-out tour led to accusations of being a digital "psyop". While the music has received mainstream praise, fans became suspicious of how the band took over social media feeds almost overnight. This skepticism intensified after an interview at SXSW with Chaotic Good Projects, a marketing agency that uses armies of bots and TikTok accounts to force songs into virality.Kristin Robinson is a journalist at Billboard who broke the story about Geese and Chaotic Good Projects. She joins me to discuss how meme pages are used by the music industry, how record labels manipulate online conversations and flood comment sections with positive messages, and how agencies can sway public perception of performances on SNL or Tiny Desk. As AI-generated music begins to top the iTunes charts, the line between authentic talent and engineered "slop" continues to blur. We discuss the truth behind the Geese situation, the evolution of viral marketing, and how the music industry is changing in the age of automation.We discuss:How viral music campaigns actually workWhy “industry plant” accusations keep happeningHow platforms like TikTok shape what you hearWhether AI artists could be the next big thing
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6 MIN
The Girlboss-ification of AI: How Big Tech Is Gaslighting Women Into AI w/ Kat Tenbarge
APR 22, 2026
The Girlboss-ification of AI: How Big Tech Is Gaslighting Women Into AI w/ Kat Tenbarge
AI companies are secretly waging a massive PR campaign targeting women.Support my independent journalism: 🙏 Patreon: ⁠https://www.patreon.com/cw/taylorlorenz      ⁠ 🗞️ Buy a paid subscription to my Substack: ⁠https://www.usermag.co     In the past year, OpenAI, Anthropic, Google, and Meta have launched an aggressive PR campaign to rebrand artificial intelligence for women, especially mothers and teen girls. Suddenly AI isn't an existential threat or a labor displacement machine. It's a "lifestyle accessory," a "creative tool," and your new girly best friend. Kat Tenbarge of Spitfire News joins me to expose the AI "Hot Girl Economy" and how tech giants are using aesthetic trends to Trojan-horse AI into our daily lives. We cover everything from viral Studio Ghibli filters and the AI puppy photo craze, to how startups like Higgsfield are targeting fashion influencers.  We discuss what this "AI girly pop era" is designed to distract you from: extreme labor displacement, massive energy consumption, and the tech industry becoming increasingly intertwined with the US War Machine.SUPPORT POWER USER 💖 Patreon (bonus episodes, monthly Q&As, livestreams): ⁠https://www.patreon.com/cw/taylorlorenz    📬 User Mag Substack: https://usermag.co  🎧 Listen on Apple Podcasts, Spotify, or wherever you get your podcasts ⭐ Please rate and review — it genuinely helps the show get discovered!!!#AI #ArtificialIntelligence #TechNews #ChatGPT #OpenAI #GoogleGemini #WomenInTech #HotGirlEconomy #KatTenbarge #TechIndustry #Pinkwashing #SocialMediaTrends 
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61 MIN