Jeff Seibert — CEO & Co-Founder of Digits, and the product builder behind Crashlytics (acquired by Twitter, used by nearly every major mobile app) — joins Jessica Neal on Truth Works for an honest breakdown of what it really takes to build world-changing products.From early startup chaos to shipping tools that feel "invisible" and magical, Jeff shares the frameworks that shaped his thinking — and why finance needs an AI-native reinvention.In this episode, we explore:• The origin story of Crashlytics & lessons from hyper-scale• The transition from Fabric → Digits and designing for clarity• Why accounting is broken — and what AI can fix• Product simplicity vs. complexity: the discipline behind it• Leadership under pressure, momentum, burnout, and team trust• How founders should think about automation, decision-making & AI tools• What he wishes he knew earlierA rare look inside the mind of a founder who repeatedly builds systems that billions rely on — and why his next bet might reshape how business finances run.