Ep. 103: Building a newsletter to fight the algorithm ft. Matt Kiser
MAR 24, 202659 MIN
Ep. 103: Building a newsletter to fight the algorithm ft. Matt Kiser
MAR 24, 202659 MIN
Description
Matt Kiser is the creator and editor WTF Just Happened Today?, a political news newsletter with over 200,000 subscribers built entirely on a pay-what-you-want membership model. In this episode Matt breaks down how he grew from zero to 100,000 subscribers in six months, the editorial philosophy behind curating the news every day for nine years, and the biggest mistakes he made along the way.Read the newsletter: https://www.creatorspotlight.com/profiles__Matt KiserNewsletterLinkedInBlueskyGitHub__Timestamps00:00 Introducing Matt Kiser01:18 Zero to 100k in six months11:06 Building the skill of aggregation and curation17:41 The death of objectivity18:37 From 100k to 200k subscribers20:36 Don’t hate the media, become the media29:18 Transparency with the revenue model35:40 The AI podcast controversy46:46 Biggest mistakes and learning moments50:23 A deeper connection with the audience