Ep. 105: Becoming one of Morning Brew’s biggest creators ft. Macy Gilliam
APR 7, 202658 MIN
Ep. 105: Becoming one of Morning Brew’s biggest creators ft. Macy Gilliam
APR 7, 202658 MIN
Description
Macy Gilliam is a video producer and content creator at Morning Brew and the creator of Out There, a documentary series where she spends a day learning the world's most interesting jobs. In this episode, we walk through her production process, how she went from running Morning Brew's Twitter account to having her own show, and red flags every creator should look for in their contracts. __ Macy Gilliam
Out There
Macy's YouTube
Instagram
TikTok
X
LinkedIn
__ Timestamps 00:00 Introducing Macy Gilliam 01:23 The process of making a 1M+ view video 07:57 From social media editor to having a show 15:01 Leaning into natural curiosity 17:52 Negotiating a creator contract 27:06 When and how to go independent as a creator 32:13 The blending of creator and journalist 40:33 Which platform should you focus on the most? 45:48 Contract exploitation in the creator economy 49:24 Green flags in creator contracts 52:25 The future of documentary journalism