<description>&lt;p&gt;Today’s guest is Tommy Clark, creator of the &lt;em&gt;Social Files&lt;/em&gt; newsletter, founder of Compound Content Studio, and a B2B social media expert. He started making content for his nutrition coaching business while still a college student, in 2018 — he never set out to build a career in content. Five years later, he has an agency on track to make over $1 million this year.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;00:00 Intro&lt;/p&gt;&lt;p&gt;01:20 Accidentally starting a marketing agency&lt;/p&gt;&lt;p&gt;03:30 Building a team and hiring for content creation&lt;/p&gt;&lt;p&gt;06:17 Growing the newsletter Social Files&lt;/p&gt;&lt;p&gt;13:04 The devolution of Twitter - LinkedIn #1 now?&lt;/p&gt;&lt;p&gt;15:36 How to craft the perfect viral post&lt;/p&gt;&lt;p&gt;20:23 The relationship between the business and personal brand&lt;/p&gt;&lt;p&gt;23:41 Monetizing a creator led business&lt;/p&gt;&lt;p&gt;27:21 What makes someone good/bad at marketing?&lt;/p&gt;&lt;p&gt;29:27 Starting with content creation and rules for posting&lt;/p&gt;&lt;p&gt;39:19 Finding content ideas for viral posts&lt;/p&gt;&lt;p&gt;41:10 Uploading to YouTube but not being a YouTuber&lt;/p&gt;&lt;p&gt;43:55 How you can grow your online brand&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Intro music produced by J. and Doug Organ&lt;/p&gt;</description>

The Creator Spotlight Podcast

Creator Spotlight

Ep. 29: "Posting content on the internet changed my life" ft. Tommy Clark

SEP 26, 202447 MIN
The Creator Spotlight Podcast

Ep. 29: "Posting content on the internet changed my life" ft. Tommy Clark

SEP 26, 202447 MIN

Description

<p>Today’s guest is Tommy Clark, creator of the <em>Social Files</em> newsletter, founder of Compound Content Studio, and a B2B social media expert. He started making content for his nutrition coaching business while still a college student, in 2018 — he never set out to build a career in content. Five years later, he has an agency on track to make over $1 million this year.</p><p></p><p>00:00 Intro</p><p>01:20 Accidentally starting a marketing agency</p><p>03:30 Building a team and hiring for content creation</p><p>06:17 Growing the newsletter Social Files</p><p>13:04 The devolution of Twitter - LinkedIn #1 now?</p><p>15:36 How to craft the perfect viral post</p><p>20:23 The relationship between the business and personal brand</p><p>23:41 Monetizing a creator led business</p><p>27:21 What makes someone good/bad at marketing?</p><p>29:27 Starting with content creation and rules for posting</p><p>39:19 Finding content ideas for viral posts</p><p>41:10 Uploading to YouTube but not being a YouTuber</p><p>43:55 How you can grow your online brand</p><p></p><p>Intro music produced by J. and Doug Organ</p>