<description>&lt;p&gt;Today’s guest is Caitlin Dewey, creator if &lt;em&gt;Links I Would Gchat You If We Were Friends&lt;/em&gt;, a newsletter she started nearly 11 years ago, when she was the social media reporter for the &lt;em&gt;Washington Post&lt;/em&gt;. She wrote it for 2 years, taking a 4-year break before bringing it back in 2020; earlier this year, she decided to go all-in and make it her main gig.&lt;/p&gt;&lt;p&gt;We spoke about the particular challenges of being a creator-journalist, how to write an &lt;em&gt;actually&lt;/em&gt; good links aggregation newsletter, and choosing to build a lifestyle business instead of a media empire.&lt;/p&gt;&lt;p&gt;00:00 Introducing Caitlin Dewey&lt;/p&gt;&lt;p&gt;03:27 The Origins of the Newsletter&lt;/p&gt;&lt;p&gt;06:16 Taking a Break and the Pressure of a Rebrand&lt;/p&gt;&lt;p&gt;13:36 Building a Community With Readers&lt;/p&gt;&lt;p&gt;17:53 Building a Good Salary From Subscriptions&lt;/p&gt;&lt;p&gt;19:49 The Definition of Creators vs. Journalists&lt;/p&gt;&lt;p&gt;27:42 Bring Back Comfortable Middle Class Lifestyles&lt;/p&gt;&lt;p&gt;32:59 Collaboration in the Newsletter Community&lt;/p&gt;&lt;p&gt;37:37 The Painful Art of Content Planning&lt;/p&gt;&lt;p&gt;43:21 Substack's Shift in Business Model&lt;/p&gt;&lt;p&gt;50:13 The Craft of an Aggregation Newsletter&lt;/p&gt;&lt;p&gt;53:19 Fake News Is Now Just News&lt;/p&gt;</description>

The Creator Spotlight Podcast

Creator Spotlight

Ep. 30: Lifestyle over empire ft. Caitlin Dewey

OCT 10, 202457 MIN
The Creator Spotlight Podcast

Ep. 30: Lifestyle over empire ft. Caitlin Dewey

OCT 10, 202457 MIN

Description

<p>Today’s guest is Caitlin Dewey, creator if <em>Links I Would Gchat You If We Were Friends</em>, a newsletter she started nearly 11 years ago, when she was the social media reporter for the <em>Washington Post</em>. She wrote it for 2 years, taking a 4-year break before bringing it back in 2020; earlier this year, she decided to go all-in and make it her main gig.</p><p>We spoke about the particular challenges of being a creator-journalist, how to write an <em>actually</em> good links aggregation newsletter, and choosing to build a lifestyle business instead of a media empire.</p><p>00:00 Introducing Caitlin Dewey</p><p>03:27 The Origins of the Newsletter</p><p>06:16 Taking a Break and the Pressure of a Rebrand</p><p>13:36 Building a Community With Readers</p><p>17:53 Building a Good Salary From Subscriptions</p><p>19:49 The Definition of Creators vs. Journalists</p><p>27:42 Bring Back Comfortable Middle Class Lifestyles</p><p>32:59 Collaboration in the Newsletter Community</p><p>37:37 The Painful Art of Content Planning</p><p>43:21 Substack's Shift in Business Model</p><p>50:13 The Craft of an Aggregation Newsletter</p><p>53:19 Fake News Is Now Just News</p>