<description>&lt;p&gt;Today’s guest is Alex Emery, a creative director and content strategist who spent the first 8 years of his career at Sky Sports before leaving 2 years ago to work with creators. His first client was John Nellis, a YouTuber with 5,000 followers at the time — they’ve since increased that number to 1.74 million and counting, and Alex is working with John full-time.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;00:00 Intro &lt;/p&gt;&lt;p&gt;01:10 Getting into the world of football content &lt;/p&gt;&lt;p&gt;04:43 Tripling the growth of Sky Sports YouTube channel &lt;/p&gt;&lt;p&gt;07:27 The partnership with John &lt;/p&gt;&lt;p&gt;13:52 Combining the business and creative mind &lt;/p&gt;&lt;p&gt;16:24 How the business operates &lt;/p&gt;&lt;p&gt;18:41 How big is the team? &lt;/p&gt;&lt;p&gt;20:05 Producing content from in-front the camera &lt;/p&gt;&lt;p&gt;24:49 Why John Nellis is the best to work with &lt;/p&gt;&lt;p&gt;29:50 Growing and reinvesting into the business &lt;/p&gt;&lt;p&gt;35:10 The importance of the title and thumbnail &lt;/p&gt;&lt;p&gt;37:34 The myth behind "retention editing” &lt;/p&gt;&lt;p&gt;40:46 How the channel is monetized &lt;/p&gt;&lt;p&gt;44:27 Why you should delete your old videos &lt;/p&gt;&lt;p&gt;46:09 How much money is the channel making? &lt;/p&gt;&lt;p&gt;48:23 The work/life balance of a content creator &lt;/p&gt;&lt;p&gt;51:54 The goal for the channel &lt;/p&gt;&lt;p&gt;55:52 YouTube vs TV&lt;/p&gt;</description>

The Creator Spotlight Podcast

Creator Spotlight

Ep. 31: 1 million YouTube subscribers (twice) ft. Alex Emery

OCT 17, 202459 MIN
The Creator Spotlight Podcast

Ep. 31: 1 million YouTube subscribers (twice) ft. Alex Emery

OCT 17, 202459 MIN

Description

<p>Today’s guest is Alex Emery, a creative director and content strategist who spent the first 8 years of his career at Sky Sports before leaving 2 years ago to work with creators. His first client was John Nellis, a YouTuber with 5,000 followers at the time — they’ve since increased that number to 1.74 million and counting, and Alex is working with John full-time.</p><p></p><p>00:00 Intro </p><p>01:10 Getting into the world of football content </p><p>04:43 Tripling the growth of Sky Sports YouTube channel </p><p>07:27 The partnership with John </p><p>13:52 Combining the business and creative mind </p><p>16:24 How the business operates </p><p>18:41 How big is the team? </p><p>20:05 Producing content from in-front the camera </p><p>24:49 Why John Nellis is the best to work with </p><p>29:50 Growing and reinvesting into the business </p><p>35:10 The importance of the title and thumbnail </p><p>37:34 The myth behind "retention editing” </p><p>40:46 How the channel is monetized </p><p>44:27 Why you should delete your old videos </p><p>46:09 How much money is the channel making? </p><p>48:23 The work/life balance of a content creator </p><p>51:54 The goal for the channel </p><p>55:52 YouTube vs TV</p>