<p>Today’s guest is Swapna Krishna, creator of <em>Ad Astra</em>, a YouTube channel and beehiiv newsletter about space. She’s a professional writer with over a decade of experience doing everything from journalism to content marketing to authoring a book.</p><p>She’s been all-in on <em>Ad Astra</em>, her first venture as an independent creator since the start of 2024. </p><p></p><p>00:00 Intro </p><p>01:20 The Journey of Writing and Publishing a Book </p><p>04:35 Transitioning to Video Content Creation </p><p>07:22 Developing Presentation Skills Through Podcasting </p><p>12:42 Defining the Creator and Journalist Identity </p><p>18:31 Swapna's Journey Through the Content Creation World </p><p>22:22 The Differences in Solo Creating and Working in a Team </p><p>30:25 All of Swapna's Projects 31:50 Production Process: From Idea to Execution </p><p>41:58 The Relationships with Swapna's Different Audiences </p><p>48:34 Space-X's Media Dominance </p><p>50:40 The Monetization </p><p>54:25 Defining Goals and Editorial Mandate</p>