<description>&lt;p&gt;This week Francis is joined by Penn Weinberger, founder and head of the agency Bad Behavior. Bad Behavior works with creators to produce original short-form shows for brands; they’ve worked with clients like Lyft, Columbia Records, Cash App, and Stanley. &lt;/p&gt;&lt;p&gt;Bad Behavior: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://www.bad-behavior.com/"&gt;https://www.bad-behavior.com/&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;00:00 Introducing Penn and Bad Behavior &lt;/p&gt;&lt;p&gt;01:42 Working with Creators vs. Influencers &lt;/p&gt;&lt;p&gt;05:00 The Impact of Viral Marketing &lt;/p&gt;&lt;p&gt;07:14 Empowering Creators &lt;/p&gt;&lt;p&gt;09:35 Upsetting the Traditional Advertising Model &lt;/p&gt;&lt;p&gt;13:42 Starting and Then Diversifying the Agency &lt;/p&gt;&lt;p&gt;17:12 The Blur Between Creator and Celebrity &lt;/p&gt;&lt;p&gt;22:22 The Revenue &lt;/p&gt;&lt;p&gt;26:07 The Increase in Management Amongst Creators &lt;/p&gt;&lt;p&gt;30:06 Rules for Building a Creator-Led Show &lt;/p&gt;&lt;p&gt;32:47 Finding Brands as a Creator &lt;/p&gt;&lt;p&gt;36:35 Red Flags for Brands and Creators &lt;/p&gt;&lt;p&gt;41:06 Unpredictable Virality &lt;/p&gt;</description>

The Creator Spotlight Podcast

Creator Spotlight

Ep. 34: Behaving Badly and Going Viral ft. Penn Weinberger

NOV 7, 202445 MIN
The Creator Spotlight Podcast

Ep. 34: Behaving Badly and Going Viral ft. Penn Weinberger

NOV 7, 202445 MIN

Description

<p>This week Francis is joined by Penn Weinberger, founder and head of the agency Bad Behavior. Bad Behavior works with creators to produce original short-form shows for brands; they’ve worked with clients like Lyft, Columbia Records, Cash App, and Stanley. </p><p>Bad Behavior: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.bad-behavior.com/">https://www.bad-behavior.com/</a> </p><p></p><p>00:00 Introducing Penn and Bad Behavior </p><p>01:42 Working with Creators vs. Influencers </p><p>05:00 The Impact of Viral Marketing </p><p>07:14 Empowering Creators </p><p>09:35 Upsetting the Traditional Advertising Model </p><p>13:42 Starting and Then Diversifying the Agency </p><p>17:12 The Blur Between Creator and Celebrity </p><p>22:22 The Revenue </p><p>26:07 The Increase in Management Amongst Creators </p><p>30:06 Rules for Building a Creator-Led Show </p><p>32:47 Finding Brands as a Creator </p><p>36:35 Red Flags for Brands and Creators </p><p>41:06 Unpredictable Virality </p>