<description>&lt;p&gt;This week Francis is joined by creative entrepreneur, Lex Roman. Lex is a freelance growth marketer with two newsletters, Journalists Pay Themselves and Revenue Rulebreaker. &lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Journalists Pay Themselves: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://journalistspaythemselves.com/"&gt;https://journalistspaythemselves.com/&lt;/a&gt; &lt;/p&gt;&lt;p&gt;Lex's Website: &lt;a target="_blank" rel="noopener noreferrer nofollow" href="https://lexroman.com/"&gt;https://lexroman.com/&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;00:00 The Multi-Hyphenate Journey of Lex Roman &lt;/p&gt;&lt;p&gt;04:00 Defining Creators and Creative Entrepreneurs &lt;/p&gt;&lt;p&gt;10:53 Monetization Strategies for Creators &lt;/p&gt;&lt;p&gt;15:43 The Boutique Creator Model &lt;/p&gt;&lt;p&gt;19:00 Revenue Streams and Success in the Creator Economy &lt;/p&gt;&lt;p&gt;23:33 The Role of Journalists in the Creator Economy &lt;/p&gt;&lt;p&gt;26:22 Virtual Events and Controversial Takes &lt;/p&gt;&lt;p&gt;33:27 Understanding Subscription Fatigue &lt;/p&gt;&lt;p&gt;40:44 The Overvaluation of Social Media for Growth &lt;/p&gt;&lt;p&gt;45:19 The Future of Internet Columnists &lt;/p&gt;</description>

The Creator Spotlight Podcast

Creator Spotlight

Ep. 36: Making big bucks with a small audience ft. Lex Roman

NOV 21, 202451 MIN
The Creator Spotlight Podcast

Ep. 36: Making big bucks with a small audience ft. Lex Roman

NOV 21, 202451 MIN

Description

<p>This week Francis is joined by creative entrepreneur, Lex Roman. Lex is a freelance growth marketer with two newsletters, Journalists Pay Themselves and Revenue Rulebreaker. </p><p></p><p>Journalists Pay Themselves: <a target="_blank" rel="noopener noreferrer nofollow" href="https://journalistspaythemselves.com/">https://journalistspaythemselves.com/</a> </p><p>Lex's Website: <a target="_blank" rel="noopener noreferrer nofollow" href="https://lexroman.com/">https://lexroman.com/</a> </p><p></p><p>00:00 The Multi-Hyphenate Journey of Lex Roman </p><p>04:00 Defining Creators and Creative Entrepreneurs </p><p>10:53 Monetization Strategies for Creators </p><p>15:43 The Boutique Creator Model </p><p>19:00 Revenue Streams and Success in the Creator Economy </p><p>23:33 The Role of Journalists in the Creator Economy </p><p>26:22 Virtual Events and Controversial Takes </p><p>33:27 Understanding Subscription Fatigue </p><p>40:44 The Overvaluation of Social Media for Growth </p><p>45:19 The Future of Internet Columnists </p>