The Growth Show with Whitney Bateson

In Part 2 of our ads series, Whitney and her team member (and ads manager) Priscilla Zaehringer get into the numbers — and it's genuinely exciting. They walk through a real calculator showing what's possible when you run a simple Meta ads funnel to a free lead magnet, starting with just $5 a day. Whether you're skeptical about the cost or just not sure what kind of return to expect, this episode makes the math feel accessible and real. They also dig into why Meta beats Google for health and wellness practitioners, why sending people to your email list beats sending them straight to a sales page, and how the compounding effect of list growth is what really makes this whole thing work over time. If you've been sitting on the fence about ads, this episode might just be the push you needed.Takeaways:You don't need a big budget. $5/day is enough to start seeing leads come in, and costs can get as low as $1.30 per subscriber Your email list is a long game: many people who buy a program six months later originally found you through an ad Ads give you data, and data gives you the ability to optimize every step of your funnel, from open rates to discovery call close rates Meta ads outperform Google ads for wellness practitioners because Meta finds people who don't even know they need you yet Running ads to a free lead magnet (vs. directly to a sales page) is more cost-effective and lets you nurture people at their own paceConnect with Priscilla:Website: priscillazaehringer.comConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

Whitney and her online business manager Priscilla Zaehringer are kicking off a three-part series all about ads — and not the intimidating, agency-speak kind. In this first episode, they break down the concept of the "silent funnel": a simple automated system that runs ads to a lead magnet, grows your email list, and warms up new subscribers — all without you having to post a reel every other day. Whitney and Priscilla share their own journey to ads, why organic social media reach (yes, that 1–3% stat is real) just doesn't cut it for business growth anymore, and why your email list is still the highest-ROI channel in your marketing toolkit. If you've been spinning your wheels on social or just wondering how to bring in a steadier stream of new leads, this honest, no-fluff conversation will give you a solid foundation before they go deep on the numbers and strategy in Parts 2 and 3.Takeaways:Organic social media only reaches 1–3% of your followers. Your email list, by comparison, can hit 40–45% open rates, making it a far more reliable channel for nurturing leads and driving sales. Ads aren't a replacement for relationship-building strategies like referrals or networking, they're an additional lead-generation stream that works faster and at higher volume. The "silent funnel" is straightforward: run an ad to a lead magnet → automated welcome email sequence → ongoing nurture emails. Set it up once, monitor the costs, and let it run in the background. You don't need to be an ads expert to use them effectively, but knowing the basics matters... especially if you ever hire help, so you can evaluate whether it's actually working. Your email list is a conveyor belt: the more people you add consistently, the more opportunities you create for sales down the line. Ads supercharge that rate of growth.Connect with Priscilla:Website: priscillazaehringer.comConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

In this episode, I'm pulling back the curtain on some really big changes — both personally and professionally. After eight years of full-time travel with my husband Dylan, we're officially putting down roots in Berlin, Germany. I walk you through the logistics of how we've been living abroad (visas, taxes, Airbnb hacks, buying desks from Mercado Libre), why we're pursuing permanent residency in Europe, and what this next chapter looks like. Then I get into what's shifting in the business… why our last launch was a wake-up call, how I'm finally pushing past limiting beliefs that held me back for years, and the new done-for-you direction we're heading. I also give you a sneak peek at our upcoming three-part series on Facebook and Instagram ads.Takeaways:If something in your business isn't working the way it used to, that doesn't mean something is wrong with you… the market has changed, and it's time to pivot rather than keep pushing through what no longer fits. Systems are what allow you to free up your time and build a business that doesn't require you to be glued to your desk. Prioritize automating lead generation, nurture sequences, and booking flows. Done-for-you support is becoming more valuable than ever because time and bandwidth are at an all-time low — getting closer to implementation faster is the move right now. Facebook and Instagram ads can be a powerful underlying system that supplements your marketing without requiring you to be "on" all the time, and you don't need a huge budget to start. When you finally move past fear and limiting beliefs around trying something new, pay attention to how you feel. If you're waking up energized and excited, that's your sign you're heading in the right direction.Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

If you've been told to "just network" but have no idea what that actually means in practice, this episode is for you. Whitney is joined by Alex Raymond, RD and founder of Courage to Nourish, who built a multi-state group practice almost entirely through intentional, systemized networking. Alex breaks down her two-branch approach to networking — from cold outreach to nurturing active referral sources — and gives you the exact steps she takes to turn a cold email into a lasting referral relationship. If you're ready to get more aligned referrals without the overwhelm, hit play and then follow the show so you never miss an episode.Takeaways:Networking is about building relationships, not just collecting contacts — understanding what a provider does helps you make better referrals for your own clients. Use a two-branch system: cold outreach (10–20 new providers/month) and active nurturing of existing referral sources. A scheduling link in your email signature is one of the simplest, highest-ROI tools you can add to your networking workflow. You don't need a CRM right away — start with a Gmail template and a system you can actually sustain, then build from there. A follow-up email after every networking call, plus a provider newsletter or check-in every 1–2 months, keeps you top of mind without feeling salesy.Connect with Alex:Website: www.couragetournourish.com Email: [email protected] Instagram: https://www.instagram.com/courage.to.nourish/ Resources Mentioned:TherapyFlow — CRM used by Alex for provider outreach (~$200/month flat fee) Psychology Today — Source for finding providers to reach out toConnect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.

This episode is a replay from my session at the NE Summit 2026, where we talked about what is actually going on when your marketing feels scattered, inconsistent, or like it just is not working anymore.If you have been trying new strategies every few weeks, creating content without knowing if it is bringing in clients, or feeling like you need to be everywhere just to keep up, you are not alone.A lot of practitioners find themselves stuck in a cycle of doing more without seeing better results. It can feel like you are constantly starting over, unsure where your next client is coming from, and questioning what is actually worth your time.In this session, we simplify that.We walk through what effective marketing actually looks like and how to move from a reactive approach to a more intentional one. You will learn how to focus your efforts so that everything you are doing is working toward a clear goal, instead of feeling like a collection of disconnected tasks.I also break down the four core marketing lanes, how each one functions, and how to identify where you might be overextending or underutilizing your efforts.If your marketing has been feeling overwhelming or unclear, this episode will help you step back, refocus, and move forward with a plan that feels more grounded and sustainable.Takeaways:Your marketing needs a clear, shared goal. Your website is where your marketing comes together. There are four marketing lanes, and each one has a role. One strong piece of content can do more than many scattered ones. A focused 90 day plan creates momentum.Connect with Whitney:Follow Whitney on Instagram @whitneybatesonSubscribe & Review:If you’re enjoying the podcast, don’t forget to follow and leave a review! Your support helps others discover the show. Hosted on Acast. See acast.com/privacy for more information.