Marketing approaches we’ve STOPPED doing (and why) If you’ve been in business for a while, chances are you’ve tried out several different marketing approaches to see what works for your business. Thing is, what works changes drastically over time. In today’s episode, Daniel and Helena chat about marketing approaches they’ve STOPPED doing, and what they’re doing instead. Topics include: How social media has changed and what has stopped working Why unsubscribes on your email list can be a good thing Different (effective) ways of doing content marketing The current state and future role of SEO And more