What you’re doing wrong when it comes to thought leadership As a geospatial leader, you have a wealth of knowledge to share: Experiences, unique POVs, hard-earned insights… you name it. And you know that effective thought leadership content is the key to building and monetising your personal brand on LinkedIn. Yet most leaders struggle to create consistent high-quality content. In today’s episode, Daniel and Helena break down the 4 most common issues that get in the way of effective thought leadership. Topics include: Why a lack of time is probably the least of your issues How to create a thought-leadership content strategy Why you need accountability and what that looks like How to create a content dissemination process that works And more. Links: Thought leadership in a box: https://www.tales.co.nz/thought-leadership/