In this conversation, Aya shares her journey of starting a private orthodontic practice, reflecting on the challenges and triumphs she faced in her first year. She discusses her motivations for venturing into private practice, the difficulties in finding the right location and financing, and the importance of creating a unique practice environment. Aya also delves into staffing challenges and the dynamics of building a supportive team, as well as her strategies for attracting patients without traditional marketing. Her story emphasizes the significance of self-awareness, personal branding, and the courage to pursue one's vision in the face of adversity.