#6 Fitness Evangelist: Pieta McCrum on Building a Body To Back Your Ambition
🎙️ EPISODE OVERVIEWIn this energising conversation, Bryony sits down with Pieta McCrum - Founder of Body by Pieta, former MTV Senior Director, and women's wellness evangelist, to explore one of the most overlooked pillars of career success: your physical foundation.Pieta's journey is anything but linear. From New Zealand's first reality TV show, Treasure Island, to a decade at MTV Viacom, to building a thriving online fitness community for women 40+ from a playground during school drop-off - her story is a masterclass in following what truly serves the soul. Now she helps busy professional women feel leaner, stronger, and more confident without crazy cardio or crash diets and her message has never been more relevant.This episode bridges the gap between physical strength and professional performance in a way that will make you look at your wellbeing strategy (and your workplace's) completely differently.🔑 KEY THEMES COVERED:Pieta's pivot from TV celebrity and MTV Senior Director to wellness entrepreneur and why kids and a growing corporate environment were the catalystBuilding a business from a playground: how community and consistency created a loyal following long before a formal launchWhy COVID became a gift - taking Body by Pieta fully online and unlocking real scaleThe 5 ways a stronger body directly improves your performance at work: energy, mental clarity, emotional regulation, confidence & presence, and fewer sick daysBrain fog, perimenopause, and why women are leaving the workforce and what physical strength has to do with all of itThe case for bespoke wellness: why generic gym culture fails women and what cycle-aware, hormone-led training actually looks likeThe two-pronged approach to keeping women in work: educating the woman AND reforming the workplace cultureThe 4.5 million women aged 50–64 in the workforce and why their peak career years collide dangerously with hormonal transitionWhy wellbeing strategies in most workplaces are "lip service" and what real support looks likeGetting back to fundamentals: strength training, protein, healthy fats, and treating your mindset like a muscleHow Pieta looks after herself: the 5am start, the hot tub, the wine, and why laughing is her favourite tonic💬 STANDOUT QUOTES:"It's the foundation to everything. If we want to perform really well at work, we've got to have that strong foundation and stamina to be able to juggle everything else.""The more muscle you have, the better you think. You're going to be sharper, more alert, clearer in your thinking - and that's hugely helpful.""Stop with the silly calorie counting. It's got to be hormonally mindful - and mindset, treating your mind like a muscle too.""We're not a straight line - particularly women are not. You just need your toolbox. Go back to your fundamentals.""A lot of the reasons why women are leaving work is because they are suffering massively from health and fitness struggles connected to their hormone changes."🔗 CONNECT WITH PIETA:Website: bodybpieta.com Instagram: @bypieta LinkedIn: Pieta McCrum