SummaryIn this episode, Mikhail Blosser from Hilltop Senior Living shares insights on the importance of emotional connection, early discovery, trust-building, and seamless experience in senior living admissions. Learn how to improve resident engagement, align marketing and sales, and foster community trust.Useful Links:Hilltop Senior Living - https://htop.orgAtomic Habits by James Clear - https://www.amazon.com/Atomic-Habits-James-Clear/dp/0735211299Mikhail Blosser's Email - [email protected] TopicsThe importance of early discovery in senior livingBuilding emotional trust with familiesAligning marketing and sales strategiesThe resident onboarding process and first 30 daysReferral relationships and community outreachChapters00:00 Welcome to From Leads to Leases - A Senior Living Sales Podcast01:29 Welcome Mikhail Blosser - Senior Living Multi-Site Sales Manager02:41 Understanding Family Dynamics and Trust05:40 Why Sales Should Never Skip Discovery07:33 Trust is More Important Than Ever13:26 Aligning Marketing with Promised Lived Experience15:18 Creating the Hilltop VIP Experience20:01 The Non-Profit Advantage in Senior Living23:11 Building Referral Relationships27:30 Aligning Sales and Marketing Teams32:54 The Importance of the First 30 Days36:54 Closing Thoughts with Mikhail Blosser