City Sounds

On this episode of Word on the Square, Chief Communications & Brand Officer at Acast, Lizzy Pollott. She talks over the monetization of podcasting, how creators should use the format -- and how artificial intelligence may impact the world of audio production.

"Podcasting as a medium is so way underserved by advertisers as compared to how effective and engaging it is -- and it's changing massively," she says on the show. "We're working all the time to educate advertisers who have perhaps never thought of podcasting as a medium for them, exactly why it is a perfect for them to reach their audiences, and also when they're in it just how best to maximise it."