On this episode of Word on the Square, Chief Communications & Brand Officer at Acast, Lizzy Pollott. She talks over the monetization of podcasting, how creators should use the format -- and how artificial intelligence may impact the world of audio production.
"Podcasting as a medium is so way underserved by advertisers as compared to how effective and engaging it is -- and it's changing massively," she says on the show. "We're working all the time to educate advertisers who have perhaps never thought of podcasting as a medium for them, exactly why it is a perfect for them to reach their audiences, and also when they're in it just how best to maximise it."
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On this episode, our hosts Charlie Brown and Tim Utzig chat with Nathan Freeman from Granny Eats Wolf who tells us the latest from the cutting edge of soundscaping in the podcast industry. And while he is one of the great masters of his craft, Nathan emphasises the importance of collaborative team work for everything that he has achieved:
"You got to work together with people you trust, that you think are great and believe in the same thing as you. The best I have ever done has never been on my own."
Nathan Freeman is a multi award winning audio director and founder of Granny Eats Wolf - a creative studio that’s putting craft back at the heart of audio storytelling and branding. A former Executive Producer at BBC Sounds and BBC Voice & A.I, he has produced podcasts, radio shows, sonic brand identities and audio dramas for 20 years. Nathan has always pioneered new exciting ways to tell stories in audio, from spatial audio to the BBC’s first synthetic voice. And was behind the world’s first exploration into dynamic live radio promos. Today, he’s continuing that innovation, twisting into life sonic worlds with spatial audio for top tier brands. His credits include Wondery’s British Scandal podcast, Spyscape’s True Spies, The Woman In Black 3D audiobook and Audible’s The Signalman working alongside Academy Award winning Director, Sam Mendes.
https://www.grannyeatswolf.com/about
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