<p>AI is already better at writing than 90% of people. It’s faster, cheaper, and never gets writer’s block. Yet, most companies that try to fully automate their content end up with &quot;AI slop&quot; that tanks their engagement.</p><p>Meet Neville Medhora, the founder of Copywriting Course and SwipeFile.com. As an &quot;OG blogger&quot; who started in 1999 and a mentor to many top marketers, Neville has a front-row seat to the massive disruption ripping through the copywriting industry.</p><p>In other words, Neville isn&#39;t just watching the AI revolution. He&#39;s actively rewriting the playbook for how professional writers survive it.</p><p>Here’s what you’ll learn in this episode:</p><p>(00:00) Intro<br>(02:14) The 3 levels of copywriting (and who is safe)<br>(03:27) Why companies are regretting &quot;All-AI&quot; content<br>(07:19) The death of &quot;How-To&quot; blogs (and what replaces them)<br>(11:46) Neville’s &quot;Voice Ramble&quot; workflow for rapid writing<br>(17:39) Why &quot;Prompt Engineering&quot; is a waste of time<br>(25:29) Generating custom GIFs with Grok<br>(30:48) The new #1 skill: Developing &quot;Taste&quot;<br>(39:03) Using AI to aggressively repurpose winning ads<br>(46:24) Speed of ideation: Using AI as your &quot;Junior Employee&quot;<br>(55:12) The future of the copywriting profession</p><p>We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).</p><p>Where to find Neville:<br>LinkedIn: <a href="https://www.linkedin.com/in/neville-medhora-654749/" target="_blank" rel="noopener">https://www.linkedin.com/in/neville-medhora-654749/</a><br>X: @nevmed<br>Website: <a href="https://copywritingcourse.com/" target="_blank" rel="noopener">https://copywritingcourse.com/</a><br>Swipe File: <a href="https://swipefile.com/" target="_blank" rel="noopener">https://swipefile.com/</a></p><p>Where to find Tim:<br>LinkedIn: <a href="https://www.linkedin.com/in/timsoulo/" target="_blank" rel="noopener">https://www.linkedin.com/in/timsoulo/</a><br>X: @timsoulo<br>Website: <a href="https://www.timsoulo.com/" target="_blank" rel="noopener">https://www.timsoulo.com/</a></p><p>Referenced:<br>• Copywriting Course: <a href="https://copywritingcourse.com/" target="_blank" rel="noopener">https://copywritingcourse.com</a><br>• SwipeFile: <a href="https://swipefile.com/" target="_blank" rel="noopener">https://swipefile.com</a><br>• Grok (xAI): <a href="https://grok.x.ai/" target="_blank" rel="noopener">https://grok.x.ai</a><br>• Ahrefs: <a href="https://ahrefs.com/" target="_blank" rel="noopener">https://ahrefs.com</a></p>