<p>In this episode, brand voice expert Justin Blackman discusses his journey from working with major corporate brands to becoming a successful solopreneur. Justin reflects on his early freelancing attempts in 2014, the initial failures, and his return to stability with IHG. He recounts how a project writing 10,211 headlines in 100 days significantly impacted his career but also strained his personal life. Justin explores the importance of therapy and mindset work in overcoming self-doubt and establishing a successful business helping entrepreneurs define their personal brands. He also emphasizes the importance of balancing professional ambitions with personal well-being.</p><p><br></p><p>(00:00) Intro</p><p>(01:09) Early freelance struggles</p><p>(03:48) The 100 headlines project</p><p>(06:24) Personal sacrifices and lessons learned</p><p>(11:11) The turning point of mindset and therapy</p><p>(16:08) The freedom of solopreneurship</p><p>(21:26) The essence of brand voice</p><p>(22:56) The challenge of deep thinking</p><p>(27:24) The journey of iterations</p><p>(29:50) The burden of success</p><p>(33:17) Separating personal from professional success</p><p><br></p><p>Follow Justin on LinkedIn: <a href="https://www.linkedin.com/in/justinblackman/">https://www.linkedin.com/in/justinblackman/</a> </p><p>Check out Justin’s official website: <a href="https://justinblackman.com/">https://justinblackman.com/</a> </p><p>--</p><p><br></p><p>Create your next digital offer: <a href="https://harnessandhone.com/">https://harnessandhone.com/</a> </p><p>Join How Solos Scale: <a href="https://www.howsolosscale.com/">https://www.howsolosscale.com/</a> </p><p>Download the free roadmap: <a href="https://fullstacksoloroadmap.com/">https://fullstacksoloroadmap.com/</a> </p>
