<p>In this episode, DemandMaven founder and growth strategist Asia Orangios shares her path from laid-off marketing lead to trusted advisor for PLG SaaS companies. What started as a solo consulting gig in 2018 evolved into a boutique growth consultancy—and along the way, Asia discovered that the real problem isn’t always marketing. It’s everything that comes after: product experience, activation, pricing, and turning demand into actual revenue.</p><p>Asia reflects on the emotional rollercoaster of early entrepreneurship, the burnout cycles that pushed her to build a team, and the surprising role public speaking played in her pipeline. She opens up about managing ADHD as a founder, learning to delegate the work she once thought only she could do, and why her next act might just be as CEO of a SaaS company—not just a consultant to them.</p><p><br /></p><p>(00:00) Intro</p><p>(00:47) How Asia became a solopreneur</p><p>(03:19) Shifting to strategic growth consulting</p><p>(06:27) Team building with ADHD in mind</p><p>(11:02) Growth through delegation and feedback</p><p>(25:53) Managing work and life demands</p><p>(28:30) Using AI to grow smarter</p><p>(29:22) Why speaking matters in business</p><p>(29:48) Business impact of public speaking</p><p>(36:34) Marketing opportunities beyond the usual</p><p>(41:42) Overcoming doubts and embracing growth</p><p><br /></p><p>Follow Asia on LinkedIn: <a href="https://www.linkedin.com/in/asiaorangio/" rel="ugc noopener noreferrer" target="_blank">https://www.linkedin.com/in/asiaorangio/</a> </p><p>Check out DemandMaven: <a href="https://demandmaven.io/" rel="ugc noopener noreferrer" target="_blank">https://demandmaven.io/</a> </p><p>Check out Asia’s newsletter, The Work by DemandMaven: <a href="https://demandmaven.substack.com/" rel="ugc noopener noreferrer" target="_blank">https://demandmaven.substack.com/</a> </p><p>—</p><p><br /></p><p>Create your next digital offer: <a href="https://harnessandhone.com/" rel="ugc noopener noreferrer" target="_blank">https://harnessandhone.com/</a> </p><p>Join How Solos Scale: <a href="https://www.howsolosscale.com/" rel="ugc noopener noreferrer" target="_blank">https://www.howsolosscale.com/</a> </p><p>Download the free roadmap: <a href="https://fullstacksoloroadmap.com/" rel="ugc noopener noreferrer" target="_blank">https://fullstacksoloroadmap.com/</a> </p>
