Most people think success comes from talent, timing, or luck. The brutal truth? It comes from suffering. After building multiple seven and eight-figure businesses and investing in hundreds of companies, I've learned the one thing nobody wants to tell you: to win, you must be willing to endure more pain than everyone else. This isn't about motivation or manifestation โ€” it's about the cold, hard reality of what it actually takes to build the life you want in 2025 and beyond.

In this raw, unfiltered episode, I break down the four brutal truths that will either make or break your success: why four-hour work weeks are a myth (the data shows 85-90% of businesses require daily founder involvement), why everyone is trying harder than you think they are (and hiding it), why there's more competition than you want to admit (305 million startups launched globally last year alone), and why most people will never communicate honestly. I reveal the six types of people you'll face as a leader โ€” from the reactive responder to the strategic warrior โ€” and why only one of them actually wins. You'll learn about effort concealment, survivorship bias, and why 80% of people think they're above average (spoiler: they're not).

But this isn't just about what's broken โ€” it's about what actually works. I expose why the passive income dream applies to less than 1% of the population, why 95% of Shopify stores never make a single sale, and why comparing your reality to someone else's highlight reel is killing your progress. If you've ever felt like you're behind, or wondered why success seems easier for everyone else, or if you're ready to stop believing the lies and start doing the hard work that actually matters, this episode will change how you think about winning forever.

___________

00:00:00 Introduction
00:00:54 To Win You Must Suffer
00:01:36 The Six Types of People You'll Face as a Leader
00:04:25 Becoming the Strategic Leader
00:06:32 Everybody Is Trying Harder Than You Think
00:08:12 The Highlight Reel Deception
00:10:30 More Competition Than You Want to Admit
00:13:09 The Startup Gold Rush: The Math Behind Competition
00:14:18 Four Hour Work Weeks Do Not Work
00:16:21 The Contrarian Boardroom Solution
00:17:28 Stop Comparing Your Worst to Others' Best

___________

MORE FROM BIGDEAL
๐ŸŽฅ YouTube: https://www.youtube.com/@podcastbigdeal
๐Ÿ“ธ Instagram: https://www.instagram.com/bigdeal.podcast
๐Ÿ“ฝ๏ธ TikTok: https://www.tiktok.com/@big.deal.pod

MORE FROM CODIE SANCHEZ
๐ŸŽฅ YouTube: https://www.youtube.com/@codiesanchezct
๐Ÿ“ธ Instagram: https://www.instagram.com/codiesanchez
๐Ÿ“ฝ๏ธ TikTok: https://www.tiktok.com/@realcodiesanchez

OTHER THINGS WE DO
๐ŸŒ Our community: https://contrarianthinking.typeform.com/to/WBztXXID
๐Ÿ“ฐ Free newsletter: https://contrarianthinking.biz/3XWLlZp
๐Ÿ“š Biz buying course: https://contrarianthinking.biz/3NhjGgN
๐Ÿ  Resibrands: https://resibrands.com/
๐Ÿ’ฐ CT Capital: https://contrarianthinking.biz/4eRyGOk
๐Ÿฆ Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
Learn more about your ad choices. Visit megaphone.fm/adchoices

BigDeal

Codie Sanchez

#107 To Win You Must Suffer.

DEC 15, 202520 MIN
BigDeal

#107 To Win You Must Suffer.

DEC 15, 202520 MIN

Description

Most people think success comes from talent, timing, or luck. The brutal truth? It comes from suffering. After building multiple seven and eight-figure businesses and investing in hundreds of companies, I've learned the one thing nobody wants to tell you: to win, you must be willing to endure more pain than everyone else. This isn't about motivation or manifestation โ€” it's about the cold, hard reality of what it actually takes to build the life you want in 2025 and beyond.In this raw, unfiltered episode, I break down the four brutal truths that will either make or break your success: why four-hour work weeks are a myth (the data shows 85-90% of businesses require daily founder involvement), why everyone is trying harder than you think they are (and hiding it), why there's more competition than you want to admit (305 million startups launched globally last year alone), and why most people will never communicate honestly. I reveal the six types of people you'll face as a leader โ€” from the reactive responder to the strategic warrior โ€” and why only one of them actually wins. You'll learn about effort concealment, survivorship bias, and why 80% of people think they're above average (spoiler: they're not).But this isn't just about what's broken โ€” it's about what actually works. I expose why the passive income dream applies to less than 1% of the population, why 95% of Shopify stores never make a single sale, and why comparing your reality to someone else's highlight reel is killing your progress. If you've ever felt like you're behind, or wondered why success seems easier for everyone else, or if you're ready to stop believing the lies and start doing the hard work that actually matters, this episode will change how you think about winning forever.___________00:00:00 Introduction 00:00:54 To Win You Must Suffer 00:01:36 The Six Types of People You'll Face as a Leader 00:04:25 Becoming the Strategic Leader 00:06:32 Everybody Is Trying Harder Than You Think 00:08:12 The Highlight Reel Deception 00:10:30 More Competition Than You Want to Admit 00:13:09 The Startup Gold Rush: The Math Behind Competition 00:14:18 Four Hour Work Weeks Do Not Work 00:16:21 The Contrarian Boardroom Solution 00:17:28 Stop Comparing Your Worst to Others' Best___________MORE FROM BIGDEAL๐ŸŽฅ YouTube: https://www.youtube.com/@podcastbigdeal๐Ÿ“ธ Instagram: https://www.instagram.com/bigdeal.podcast๐Ÿ“ฝ๏ธ TikTok: https://www.tiktok.com/@big.deal.podMORE FROM CODIE SANCHEZ๐ŸŽฅ YouTube: https://www.youtube.com/@codiesanchezct๐Ÿ“ธ Instagram: https://www.instagram.com/codiesanchez๐Ÿ“ฝ๏ธ TikTok: https://www.tiktok.com/@realcodiesanchezOTHER THINGS WE DO๐ŸŒ Our community: https://contrarianthinking.typeform.com/to/WBztXXID๐Ÿ“ฐ Free newsletter: https://contrarianthinking.biz/3XWLlZp๐Ÿ“š Biz buying course: https://contrarianthinking.biz/3NhjGgN๐Ÿ  Resibrands: https://resibrands.com/๐Ÿ’ฐ CT Capital: https://contrarianthinking.biz/4eRyGOk๐Ÿฆ Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices